THOUGHTS AND IDEAS

“I'm running a Black Friday promotion where we'll discount all of our apparel and I’ll offer it out to members during that weekend only. Do you have any advice on discounting the rest of our inventory?”. Why yes, yes I...

  The Easiest $1,000 to Make This Winter Hoodie season is here! In this video, we cover why November is the best month for hoodies. By running a smart preorder, you can unlock the easiest $1,000 to make for your...

Should I Offer Tees/Tanks with Longsleeves?

The most impactful tool we've offered to our clients has been the Apparel Plan. It's simple. It's effective. It keeps you on track no matter how busy you get! Here is an overview of the Apparel Plan: https://foreverfierce.com/blogs/news/get-on-an-apparel-plan Below, we answer...

For the past two years, we turn August into our “affiliate coach packages” month. Most gyms are a bit slower in August due to members finishing up their vacations and getting kids ready for the new school year. This is...

Our friends at Two Brain Business often say: many gym owners wrongly assume they need more members. What gym owners really need is to retain the ones they already have. What are you doing to keep your current members engaged?...