THOUGHTS AND IDEAS

Gym merch can be a powerful revenue stream and community builder—but only if you run it the right way. Too many owners treat apparel as an afterthought, leaving thousands of dollars (and a lot of member excitement) on the table....

If you want your apparel program to actually drive profit—not just sit on a shelf—you need more than cool designs.You need timing.The right product at the right moment will outsell the wrong product at the wrong time by a mile....

Introduction A well-run preorder is the single most profitable and stress-free way to sell gym merch.You get guaranteed sales, no leftover inventory, and happy members who are excited to rep your brand. We’ve helped over 1,500 gyms run merch preorders...

Introduction Thinking about launching merch at your gym but not sure where to start? You’re not alone.We’ve worked with over 1,500 gyms, and we get the same questions again and again — so we put all the answers here in...

  How to Sell Gym Merch in 2025 (Zero Inventory Model) Introduction Gone are the days of ordering boxes of shirts, hoping they sell, and marking down leftovers months later. The most profitable gyms in 2025 are running zero inventory...

  The Simplest Gym Merch Marketing Move Most Owners Skip Introduction When it comes to selling gym merch, most owners think they need some complicated marketing hack to get members to buy. But here’s the truth: the most effective sales...