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An Extension of Your Team

If you are tired of playing a game of hot potato of which employee is going to handle apparel this year only to fumble it and not get anything done, I have a solution for you. 

The solution is to set up an apparel plan . We will build a schedule of apparel around your specific business so that these projects never slip through the cracks. This is not a contract or an obligation. It is simply a free planning tool we offer to help keep you organized. We become an extension of your team.

I am well aware of where apparel falls on your list of priorities. 

The issue is this: your members want apparel and to be honest, they'll stick around longer if they buy your apparel. Apparel helps anchor clients to your gym and serves as free marketing when they wear your apparel grocery shopping or out to a kid's sporting event.

Apparel is a facet of the fitness industry right now. You can roll your eyes and huff and puff about that statement, but it is true. The gyms you follow and admire all have a strong apparel game.

Your problem is: You don't have the time to figure this out and stay on top of it. Being a gym owner is a unique job. There aren't many jobs in the world where you need to be full throttle awake at 5 or 6AM and then have enough energy to get to the 7PM class. There is only so much gas in the tank for secondary stuff like this. 

This is why you need to work with a vendor who makes this process easy and has it figured out. The local guy is a cool dude and very nice and local relationships are important, but he has no idea how to serve your client base and make your life easier. Most of the time, they're just creating more work for you. 

When you work with us, you're going to get best seller designs, free samples so you know how things fit, and the proper marketing support to help sell your apparel. 

So if you're looking for a vendor who can serve you best and simplify things for you, reach out to us today to get started. 


One common mistake we see is constantly offering tees/tanks/crops.

You need to give those items a break.

If you continually offer tees/tanks with no break, there will come a time where you go to offer that stuff and people just say to themselves "I have enough of these tees. I don't need another one".

Give them a break until January/February. January-August is normally the best time for those items. Jan-March- People are tighter on spending. You don't need to stop offering apparel. You just need to be mindful of this and offer items at appropriate price points. April-August- As the weather changes, people look to refresh their closets.

With colder months now here and the holidays on deck, now is the time to launch a longsleeve or hoodie order at higher price points. People tend to loosen up their budgets around this time of the year.

Take advantage of this now and get ahead of other brands looking to do the same thing.

January-August is really tee/tank specific. Refocus your efforts on items that cater to the seasons.

Here is your apparel plan for the next 4 months.

September- Work on a longsleeve design
October- Launch the longsleeve design
Mid October- Work on the hoodie design
November- Launch the hoodie design
December- Work on new logo tee
January- Launch new logo tee to help reenergize people after the holidays


It is no surprise that many of the fitness brands you admire have a strong culture of apparel.

Meaning, when they offer apparel, people feel like they are connected to the movement/brand. They offer apparel on regular intervals. They put out new designs. The leaders of these brands are constantly wearing their own apparel and promote others to do the same if you're aligned with their values and movement.

If you want to unlock a culture of apparel, here are my tips to doing that:

  • Aim for 4-6 projects. Offering different apparel designs throughout the year keeps things fresh, unique, and enticing. Rolling out the same merch with your logo in white ink on various pieces is a short term play in a long term game. People get bored. They need fresh and new ideas.

  • Wear your apparel/merch inside the gym‼️ Make sure your staff does this as well. There is no good reason for you or your staff to wear another gym or brand's apparel in your gym. If you're in the gym, you're wearing your own gear. Period. If you don't wear your own apparel, why should your members wear it?

  • Let members know from day 1 that you offer things like apparel, supplements, seminars/workshops, etc... You are overestimating how aware your members are. It would not surprise me if 20-30% of your gym said "I had no idea you offered this!". These revenue streams can also serve as kick starts for those struggling with motivation/focus.

  • Have a plan. Gyms who have an apparel plan sell 30% more apparel for the year than those who don't. We offer a free apparel plan for the year to have you stay on track so that you never miss a project.

If you're interested in setting up an apparel plan for the rest of the year, I am still booking those plans. You can message me here or email me to get started.