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Two Brain Roadmap Plan

We were included into recently recent "Two Brain Roadmap". If you're a Two Brain client keep reading.... 

Our module can be found in the "revenue diversity" section under "sell more". We created module 7 "Make $1,000 profit on retail sales or subleasing your space". 

The best way to pocket $1,000 profit from apparel sales is quite simple:

1. Hold a preorder- A preorder creates urgency. Urgency converts. Translation: More urgency=more sales. So, experiment with different preorder window lengths. I have some clients who only preorder apparel for 5 days. I have some that go as long at 10 days. I recommend and find that 7 gives everyone an opportunity to make a purchase.

2. Promote the item before and after EVERY class. I know this sounds crazy, annoying, "too salesy". I've heard it all...but we tend to over estimate just how much people listen to us. You need to repeat your message multiple times before people hear it. One facebook post on a Monday at 1:30PM isn't getting anyone's attention. Post often and remind everyone. Trust me, you're not being too pushy.

3. Switch up the designs. Your logo in white ink on a different color shirt only goes so far. If you join my e-mail list, it is a private list for gym owners only. Each month, I send out one e-mail with a design idea, theme, or garment. I do all of thinking for you. You don't need to order something every month. It is just to stimulate ideas and to remind you now is the time to order hoodies, now is the time to get your opens tee/tank figured out, etc.... Here is the link for that: http://eepurl.com/bRAVun

Frequently Asked Questions

Here is a video going over our process: https://youtu.be/bdaSp4k2y4E

Here is our design guide: https://cdn.shopify.com/s/files/1/0345/0685/files/FF_QuickStart_888467de-3772-4339-a9fc-39882ecd3de7.pdf?11854443677379910011

It is really important that you provide some direction in the process. You don't need to come with a completed design but telling us what you like and do not like is a huge first step in a great working relationship. 

So in summary:

  • Let’s get a design in place. Use the guide above to help us understand you preferences and style. If you have your own idea that you want us to work on, we can get started on that too. There is no art deposit or fees of any kind.
  • Once the design is set, we will work our way through some of the logistics like samples, preordering, etc…. 

What is the minimum?

Our minimum order is 24 pieces. If we keep the artwork the same, we can mix tees and tanks to hit the minimum. Example: 15 tees and 9 tanks=24. Occasionally, we can help out with an order as small as 13. A smaller order is basically for a barbell club or a coach order.  Please understand: printing anything under 24 is a favor. It is not worth our time. We do it because we “get it”. We reserve the right to pass on any opportunity under 24. If you absolutely need something done, it’s fine. Just run it by us before you submit it. I don’t want to get into a bad habit of printing 13 every order. 

How will I know how things fit and feel?

We send free blank samples out upon request to ensure you and your members know the exact fit and feel of everything.  It helps with sales and it prevents any surprises when the items land. 

I need help with designs. What should I do?

Check out this video to get an idea of how we keep things fresh for our clients: https://foreverfierce.com/pages/new-designs

As I mentioned, the design guide I linked to is a great place to start. Those are our most popular designs over the past year or so. We also send out new designs/ideas/themes every single month in our newsletter: http://eepurl.com/bRAVun

All of the designs and ideas we come up with are 100% customizable to you. We can easily change the shirt and ink colors. 

What does pricing look like? 

Ballpark pricing for a shirt with a front and back print is 12.99-17.99.

For something with a print on the front only, you’re looking at 10.99-15.99.

The more you order, the less the shirts cost. I can end you over the price chart if you need to see the price breaks. 

Again, there are no other set up or art charges so the price you see is the price you pay. As we get closer towards the end, I will send you exact pricing for your design. 

This pricing may be a tad more expensive than you have seen with other vendors. Honestly, we don’t pretend to be the cheapest place in town. Once you factor in the service you’re about to receive (which you probably have never received this level of service from an internet based company before), the speed at which we operate, and all of the resources we provide to sell more apparel, we are actually the cheaper option. 

I’ve heard about this plan where you help me schedule out all of my apparel for the year. What is it and how does it work?

Check out this video: Get On An Apparel Plan. This is a service we offer to our clients. We’ll sit down with you and figure out the right amount of apparel to offer for the year, how to market it, and offer some other success strategies we see with our clients now. We’ll follow up with you and keep you on track. We find that one of the biggest issues right now is that owners get too distracted and forget to run apparel sales. Many of our gyms are doing 20-40k in apparel sales a year through this plan so it has been pretty effective so far. 

How does your online store option work?

Once the design is set, we put the items on your own private link. It is not mixed in with every other gym's designs.

I recommend about a 7 day preorder window.

We collect the payments for you and cut you a profit check at the end.

There are no extra fees or anything like that. So if price the shirts at 24.99 and your price per shirt is 15.99 for 24 items...you would be making $9 per shirt. 

Our website is optimized to capture sales (countdown timers, cart recovery emails, seamless payment options like Apple, Google, and Paypal instant check out).

We will ship everything directly to your clients. The only difference here is clients paying for shipping. We don't upcharge the postage and they are charged whatever the post office says the postage costs. 

If you have any further questions, send us an e-mail. We work with many clients from around the world and each account has special needs and accommodations that we regularly meet and help with. If you feel more comfortable talking this out, let me know and we can jump on the phone to figure out if we’re the right fit for you. 

What's Next: Apparel Plan Q3 2020

Here is our recommendation for an apparel plan for Q3 of 2020.


Webstores will remain open for the foreseeable future.

If it isn't planned, it won't get done. Get this plan down on paper. Let us remind you when the timing is perfect for your next order. 

Suggested apparel plan:

March/April: Stronger Together. Most of you have already wrapped up this order but those who haven't, there is still time. 

May/June: Patriotic designs. While we don't know when you will be able to reopen, we feel that there will be a STRONG demand for patriotic designs. As we start to overcome this pandemic, we will see a strong sense of patriotism across the country since this was a nationwide effort. This option also works throughout the year for July 4th, Labor Day, and Veterans Day.

June/July: Summer designs. We believe this is a nice change of pace than the usual dark colors we see most gyms offer. As always, we can use different tank and tee options for this special order.

Email Matt to get on the follow up list: Email Matt