When running a busy CrossFit gym, managing apparel can be a challenging task. Carleen, owner of CrossFit St. Helens, knows this all too well. From satisfying gym members’ demand for high-quality merchandise to ensuring orders arrive on time, the process can quickly become overwhelming—especially when working with unreliable vendors.

Here’s how partnering with Forever Fierce helped streamline CrossFit St. Helens’ apparel needs and keep their community happy.

The Challenge: Timeliness and Reliability

Before teaming up with Forever Fierce, Carleen was working with a local vendor to manage her gym’s apparel. However, the experience fell short. “They weren’t timely,” Carleen recalls. For a busy gym owner, delays in receiving or delivering orders weren’t just inconvenient—they disrupted the ability to keep her members satisfied with consistent merchandise offerings.

The Solution: Finding Forever Fierce

Carleen first discovered Forever Fierce through a podcast. Intrigued by the promise of a better experience, she decided to make the switch, despite some initial uncertainties. But any doubts she had quickly faded. “The process was great,” Carleen shares, highlighting how easy and seamless it was to transition her gym’s apparel needs.

The Results: A Timely and Streamlined Process

Since partnering with Forever Fierce, the apparel process at CrossFit St. Helens has been completely transformed. The biggest improvement? “Timely,” Carleen says. Orders are now handled promptly, allowing her to keep her members happy and ensure consistent availability of high-quality merchandise.

This newfound efficiency has freed up Carleen’s time to focus on what she does best—leading her gym community—without the stress of worrying about delays or unreliable service.

A Word of Advice to Others

For other gym owners or businesses on the fence about working with Forever Fierce, Carleen offers this simple advice: “Do it.”

Whether it’s about getting apparel to members on time or enjoying a streamlined, hassle-free experience, Carleen’s story shows how choosing the right partner can make all the difference.

Ever heard the saying "never discount"? While the sentiment is right, it often misses the mark. The real key is understanding the difference between damaging discounts and smart price incentives.

Here's the problem:

• Discount: "I normally sell shirts for $25. If you preorder, it's only $20."
  • You're undercutting your own value! Your ideal price is $25, but you're settling for less.

Here's the solution:

• Price Incentive: "Preorder our new Memorial Day shirts by 5/1 for just $30. After that, they're $37."
  • This creates urgency and rewards early buyers without devaluing your product.

Think of it like this: You're not lowering the price, you're offering a limited-time bonus for those who act fast. This strategy is especially powerful for preorders, giving customers a compelling reason to commit early.

Still think higher prices are a no-go? Check out this video where I analyze 4 brands' apparel pricing - you might be surprised how much you're undercharging!