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A Message To Burnt Out Gym Owners

I have never met a gym owner who has too much time on their hands. Burnout is a major issue in the fitness industry. Gyms are chronically and critically understaffed. Owners and coaches are burnt out.

Opening your business at 5am is not a "normal" thing. Staying open until 8pm 5 nights a week is not a normal thing. Running classes all weekend is not a normal thing. It grinds you down. You need time to recharge your battery. You need to work with vendors who can help you carve out this recharge time.

A good vendor will save you money.

A great vendor will save you money and time.

An amazing vendor will save you time, money, and energy.

Here are the three ways I am going to save you time, money, and energy:

Time- Quick response times and all artwork/edits are done within 1 business day.

Money- Pricing is competitively calculated based on the design itself. If you have a tight budget for a special project, we're happy to work with you.

Energy- Knowing you will complete 3-5 orders for the year and having someone who is going to be proactive for you will save you massive amounts of mental energy.

I used to say "I encourage you" or "I hope"...I'm just going to be honest...You need to work with a vendor who is truly going to take apparel off your plate. If you are not doing this, this process will burn you out and you'll quit doing it. Since most gyms make $3-5k in net profit on apparel, you're inevitably going to give yourself an unnecessary pay cut. 

If you can read an email on your phone, you can work with us. I just need you to approve mock ups and share a link. That is all we are asking you to do. If you can do that, I promise we'll help you buy back your time, money, and most importantly...energy.

Doing Apparel On Your Own?

There is a lot of bad information going around at the moment to do more apparel yourself- set up your own online store, design the webstore, design the merch, load the products, do the sales tax thing, package and label everything yourself....
Or...like...you can just outsource it and save yourself a lot of time, money, and most importantly, energy.
Honestly, what high level business owner and engaged family member has the time to do more stuff like this? When and where do you have the time to do all of this yourself? Nights and weekends? Is that honestly worth it?
The intention is there to "save you money" but really, you just bought yourself a low wage, low ROI job with no upside. You're never going to spinoff your apparel line and sell it to Nike. No one is going to buy your gym because you handled and printed all the merch yourself. If anything, it is a turn off to a future buyer because the system probably isn't scalable and requires a massive amount of energy and knowledge to perform.
The gyms that sell the most apparel know how to work with and leverage vendors to get a 10x investment on their time and energy. They understand paying an extra few dollars per order is a tremendous value if it means buying back their Sunday afternoon. So before you set up your own store and design your own merch and source the garments and all the other things that go into making this process a success...ask yourself "do I honestly need another job at the moment?"

Fixing Apparel in Your Gym...Forever

As a gym owner, you know that offering apparel is more than just selling t-shirts; it's about building community, brand loyalty, and a sense of belonging among your members. However, managing apparel can be challenging—from design and production to marketing and sales. If you try to do this on your own, you are going to experience a lot of headache and heartache before this turns into an efficient system. 

Here’s how you can streamline the process and ensure your gym’s apparel game is strong and effective forever.

1. Start with a Comprehensive Apparel Plan

An apparel plan is a free tool we offer to help you plan your orders for the year. It’s designed to set goals for order size and frequency and provide a success checklist that includes:

  • Pre-order strategies: Ensure you have a robust system for pre-orders. Promote consistently, use social proof, and provide incentives to encourage early orders.
  • Focused campaigns: Concentrate on one item at a time to avoid overwhelming your members and to keep the excitement and focus high.
  • Regular orders: Aim for four to six orders per year to keep your offerings fresh without causing burnout. This regularity helps in planning for seasonal needs and special events.

2. Streamline the Design and Printing Process

With our all-in-one service, we cover everything from design to delivery, ensuring a hassle-free experience:

  • Design Consultation: Work with our design team to create unique, gym-branded apparel that your members will love.
  • Mockups: Receive social media-ready mockups for easy promotion across your channels.
  • Production: Our standard production time is 10-14 business days, ensuring timely delivery without compromising quality​​.
  • Get The Right Fit: We offer free sizing samples to ensure a perfect fit and satisfaction with the final product.

3. Optimize Your Marketing Strategy

Marketing is the final piece of the puzzle. Here’s how you can effectively market your apparel:

  • Consistent Promotion: Make an announcement before and after each class, and use your communication channels (email, social media, text) to keep the preorder live and engaging​​.
  • Leverage Social Proof: Midway through your preorder campaign, post a thank-you note to everyone who has ordered so far. This encourages others to follow suit.
  • Offer Incentives: Provide a special price during the preorder period, and offer additional benefits like a free goal review session or a nutrition consultation​​.

4. Utilize a Webstore for Easy Management

Creating a webstore simplifies the ordering process for your members and you. Our service includes:

  • Setup and Management: We set up the webstore and manage it for you.
  • Ongoing Support: Our team provides proactive follow-ups and support to ensure everything runs smoothly.
  • Ease of Use: Members can easily browse, order, and pay for their apparel online, reducing the administrative burden on your end.

5. Track and Analyze Your Success

Set clear goals and metrics to measure the success of your apparel sales:

  • Participation Rate: Aim for 20-30% of your members to participate in each preorder. If participation is low, gather feedback and adjust your strategy accordingly​​.
  • Profit Margins: Ensure a reasonable profit margin (60-100%) on your apparel. Open a separate savings account for your apparel profits and use it for specific goals like new equipment or member appreciation events​​.

By following these steps and utilizing our comprehensive services, you can fix your gym’s apparel forever. Not only will you streamline the process, but you’ll also create a thriving apparel culture that enhances your gym’s community and brand loyalty.

For more information or to get started with your apparel plan, contact us today. Let’s make your gym’s apparel a success story!