When it comes to offering apparel in your gym, there’s a crucial question almost nobody asks: How much administrative work comes with this process? This is a big deal—because if the vendor you choose dumps a ton of extra admin tasks on you, then apparel sales are not worth your time, energy, or effort.

The Hidden Cost of Preorders

Take the example of Matt at CrossFit Greenville. He’d been our client for a while but didn’t realize we now offer webstore options, apparel planning, and more. He was paying his GM to handle all preorder tasks: collecting sizes, taking payments, labeling orders, etc. Because of all that labor, he wasn’t really making any money on apparel—even on orders of 50+ pieces—despite having a GM who is very organized. After one phone call, we saved him $2,000–$3,000 in net profit this year.

Where did that money come from? Time savings. We stepped in to handle the administrative tasks, freeing his GM to focus on more profitable work.

Time Is Your Most Valuable Resource

If you value your time, then you know you only have so much bandwidth to devote to your business, your family, and your personal life. The longer you run a business, the clearer this becomes. That’s why you want a vendor who essentially becomes an extension of your team—someone who saves you time instead of creating extra work.

Let Us Take the Administrative Load

Our goal is simple: take as much of the administrative work off your plate as you’ll allow. If you can spend two minutes giving us feedback on a design and just a few minutes each day promoting your preorder link, you’ll see a real return on your investment. Let us do the heavy lifting so you can keep more money in your pocket and more time in your day.

Stop Working With Vendors Who Don’t Understand Gyms

This might be uncomfortable to hear, but you should stop working with local vendors who don’t specifically serve gym owners. They might be great at serving their usual clients, but they rarely have any idea how a gym operates. Out of 130 sales calls since January 1, only one gym reported a local vendor that genuinely saved them time—and we told them to stick with that vendor.

For everyone else, it’s a nightmare. You provide the art, you figure out which garments to buy, you run the preorder yourself, and then you wait six weeks because your order isn’t big enough for them to care. You end up doing all the work while the vendor just doesn’t value your business.

Invest in a Vendor Who Invests in You

At the end of the day, our goal is to save you time, money, and energy. We’ve spent 13 years fine-tuning this process specifically for gym owners, constantly refining to make it easier, and doubling down on personalized service with a 1:1 account management model.

Ask yourself: Do your current vendors actually care if you succeed? Are they paid based on your performance? When you work with people who only get paid if you make a profit, it’s amazing how that changes the level of care and service you receive.

Final Thoughts

Don’t let administrative headaches eat away at your passion (and profit). Choose a vendor who understands the gym industry, does the heavy lifting for you, and ties their success to yours. That’s how you make apparel sales truly worth your time, energy, and effort.

Gym apparel is a great way to build your brand, strengthen your community, and generate extra revenue. Yet, many gym owners avoid it—not because they don’t like the idea of apparel, but because they hate the administrative work that comes with it.

If you’ve ever felt overwhelmed by designing, ordering samples, or managing pre-orders, you’re not alone. Here’s why handling apparel on your own can be frustrating—and how we make it simple.

The Design Roadblock: Running Out of Ideas

At one point, you may have enjoyed designing your gym’s apparel. But lately, you’re either out of ideas or your last design didn’t sell as well as you hoped.

The Problem:

• Creating fresh, high-quality designs that your members actually want to wear is harder than it looks.
• A design that you love may not be something your community is excited about.

The Solution:

We collaborate with you to create custom designs that match your gym’s brand and resonate with your audience. No more second-guessing or hoping a design will sell—we use our expertise to ensure your apparel is a success.

The Hassle of Ordering Samples

Testing different garments before committing to a bulk order is smart, but when you’re handling it yourself, it becomes a major hassle.

The Problem:

• It’s Expensive – Without a wholesale account, you’re paying retail prices. Even with one, shipping just one or two sample items to yourself can cost $15-$30 per order.
• It’s Time-Consuming – Finding the right fit, brand, and fabric takes trial and error.
• Returning Samples – Many vendors require you to send back samples before you can place an order, adding another errand to your to-do list.

The Solution:

We send you samples for free—no returns required.

Let’s be honest, sending back sample garments after multiple people have handled or tried them on is unsanitary. We skip the unnecessary steps and make sure you get the best quality without the hassle.

The Pre-Order Nightmare

If you’re running pre-orders on your own, you already know how much extra work it creates. Pre-orders are one of the best ways to sell apparel because they eliminate financial risk, but without a good system, they can quickly become a logistical headache.

The Problem:

• Tracking orders manually
• Collecting and organizing payments
• Sorting, packaging, and labeling everything

The Solution:

Let us set up a webstore for you.

We handle everything—order collection, payment processing, sorting, packaging, and labeling. Your only job is to share the link with your members.

Stop Wasting Time—Start Selling More Apparel

Apparel doesn’t have to be a frustrating, time-consuming process. With the right system in place, it can be an effortless way to grow your brand and increase your revenue.

Let’s take the admin work off your plate so you can focus on what you do best—running your gym. Reach out today, and let’s make your next apparel drop stress-free and successful.

For Courtney Ford, owner of One Shot Wellness, running a gym is about more than fitness—it’s about building a community. But when it came to apparel, that sense of unity was getting lost in the shuffle. With vendors constantly changing and service that fell flat, Courtney knew she needed a partner she could trust. That’s when Forever Fierce stepped in.

From Chaos to Consistency

Before finding Forever Fierce, Courtney struggled with a revolving door of local vendors. “I was always working with someone new,” she shares. It wasn’t just inconvenient—it was exhausting. She was stuck in a cycle of explaining her needs over and over, only to be met with inconsistent service that left her unsatisfied.

The breaking point came when Courtney realized she was spending more time troubleshooting apparel issues than focusing on her members. It was time to make a change.

A Perfect Match Found in Two Brain Business

Courtney first heard about Forever Fierce through Two Brain Business, a resource she trusted. Skeptical but hopeful, she reached out—and instantly, everything changed. “The process was SO EASY,” Courtney says. For the first time, she felt like someone truly understood her needs and had the systems to deliver.

The Forever Fierce Effect

With Forever Fierce, Courtney no longer has to worry about apparel. The process? “Seamless!” she says. The results? Members who love the consistency of their gym’s merchandise and a business owner who can finally breathe easy.

“It’s like night and day,” Courtney explains. “I know I’m working with a team that cares about my success as much as I do. That kind of partnership is priceless.”

Don’t Wait—Do It

For gym owners hesitant to take the leap, Courtney has one piece of advice: “Do it!” She knows firsthand that Forever Fierce isn’t just another vendor—they’re a game-changer for any business ready to elevate their brand.

Why Forever Fierce?

Forever Fierce isn’t just about apparel—it’s about creating a streamlined, stress-free process that frees up your time and builds stronger connections with your community.

Whether it’s custom designs, on-time delivery, or top-tier service, we’ve got your back.