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CLIENT STORY: HARDBAT CROSSFIT

CLIENT STORY: HARDBAT CROSSFIT

Hardbat CrossFit has been a client of ours for three years, and we've enjoyed helping them come up with a number of designs in that time. Here, Derek Batman, owner of Hardbat CrossFit, describes their experience working with us:

I initially saw one of Forever Fierce's designs on Facebook, which led me to investigate the company further. As soon as I started looking at their designs, I was sold on their work.  

After I made contact, I was really impressed by their customer service. Every exchange felt very personal, and I still have a great relationship with the same rep I worked with on day one.   It was clear to me right away that Forever Fierce was a small and personal company that was run by individuals with great people skills. We've worked with other apparel companies in the past, but Forever Fierce really exceeded our expectations in comparison with these other companies.  

Everyone I have spoken to has been fair and understanding, which makes a real difference.   The great thing for our members is that they know that our shirt sales are reliable and timely. If there are any problems with an order, it is always fixed immediately, and Forever Fierce will contact the member directly to sort out the issue and apologize.  

We’re planning for apparel sales to become an important revenue stream for our gym, and we look forward to continuing working with Forever Fierce.

3 MAJOR MISTAKES YOU'RE MAKING WITH APPAREL

3 MAJOR MISTAKES YOU'RE MAKING WITH APPAREL

After thousands of jobs, we have heard our fair share of horror stories regarding apparel orders. Here is a list of the three major (recurring) mistakes: 

3. Your current vendor handed you a catalog and said "pick whatever you want"! At the beginning of each year, all of the apparel companies print up catalogs as thick as an old school phone book. These catalogs have thousands of different brands and styles showcased.  The issue is simply this: It is overwhelming to try and figure out what is quality and what is junk based off the pictures. The secret to any apparel order is working as quickly as possible to get the design, logistics, and preorder in place. When you're presented with thousands of options, this drags out the process and sucks the fun right out of it. 

The fix: ask your current apparel provider for their recommendations. Any reputable apparel vendor will truly know the quality brands to print on and won’t let their clients use anything else.

2. You outsourced your art to someone unfamiliar with the production process. You found this person on a freelance site for $5! Maybe one of your members designed the new tank. WHAT A GREAT DEAL! One risk we are seeing right now is that too many businesses are outsourcing their design work to designers who are unfamiliar with the printing process with leaves you with something that looks nothing like the mock up. Designing for printed apparel and designing something digitally are two completely unrelated skills. 

The fix: your apparel provider should handle artwork in house so they can design with the end product in mind. If your current apparel provider needs you to supply the artwork, run in the opposite direction.

1. One of your members prints your apparel. “One of our members currently prints our apparel. We trade services. They print the shirts. We comp their membership”. The year is 2017, why are you discounting your membership?  Here is the classic scenario: You demand the service and attention you would normally receive as if you were paying full price. Your member expects you to not be as demanding because “they are doing it for free”. The issue is you are trading time. Your member is trading something physical AND time. There is something symbolic about trading something tangible vs. time. You’re more likely to remember the tangible “thing” more so than the time.

The fix: Give your member every opportunity to earn your business like all of your vendors. Do not suggest or accept the service swap. It leaves you with no outs. Break ups are messy. If your member designs and prints all of your apparel just as good as the best vendor out there, great! What an amazing resource to have in house! If they take too long to print, keep the designs too basic, and/or use cheap tees, then you have your out. Don’t paint yourself into a corner.

Bonus: If you are currently in one of these situations right now, you should come up with a plan to fix it. If you need help with that plan, we can help. Just shoot us a message and we’ll be more than happy to outline a specific strategy for your specific situation.

Enjoy this article? Want to hear more about building retail in your affiliate? 

Listen to the podcast with Driven Nutrition: Building Retail Strategically

YouTube Link: Building Retail Strategically

Join the Facebook group for high level discussion on building retail in your gym: Building Retail In Your Box

Okie CrossFit Fundraiser

Okie CrossFit Fundraiser

Last night, our friends at Okie CrossFit discovered a tornado ripped through Tulsa and unfortunately, their gym was severely impacted by this. Here are the pictures.

Yes, thats the entire side of the gym on the ground.

We're throwing a fundraiser to help Jake and Okie CrossFit rebuild.

Now is the time to step up and help another owner in need.

All proceeds go to Jake and his family!

PLEASE share and support! 

https://foreverfierce.com/collections/okie-crossfit-1