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DROP IN SEASON

Summer is just around the corner and that means…it’s drop in season. Many of you will see a bunch of new visitors in the coming months and we’re here to get you set with a plan on how to tackle drop in tees.

You’re probably stuck because: you’ve been preordering apparel. That means you have very low inventory- or none at all. So, let’s start here: we’re going to break a rule: You need to take on some inventory. Again, this is only for those who have a consistent flow of drop ins and visitors. 

You might be wondering: “Why can’t we put this on your website and when someone visits, they can go to the website and order a shirt?”… The issue is this: apparel items are “impulse buys”. See it, buy it. People want the item right then and there. It’s a souvenir from their trip. They don’t want to wait 2 weeks for it to arrive. So if you have visitors, they want stuff to buy right there and then. 

So how many should you order? I would recommend a basic order of 24 or 37 to start. Don’t go nuts and order 150. We can always reorder these in specific sizes. 

What if I members want to buy these? If you are going to take on inventory, you need to compensate yourself for this. Your members have all year to order apparel and preorder it. The drop in will probably visit once in a lifetime. So, protect that inventory. The best way to protect is with one of the following strategies:

  1. Simply say no. Just say “Sorry, we’ll do an order for the gym soon. I need to keep these for visitors only"
  2. Let price do the talking. If a member wants to buy the shirt, sell the tee for 29.99 instead of 24.99. Keep the price lower for visitors and drop ins. Just don’t let members deplete your stock.

Again, if the shirt is popular, great. Run a preorder for it right there and then. 

Here are some designs we recommend for drop ins. 

 

GETTING READY FOR PRIDE MONTH

GETTING READY FOR PRIDE MONTH
Pride month is a perfect time to celebrate your diverse membership base. Boxes large and small can benefit from hosting a LGBTQ focused WOD. 

Beyond getting in a good workout, they are a great opportunity for members to meet each other. So, if you keep that in mind in creating the WODs you can help to facilitate the process.

Team WODs are a good place to start. Creating WODs that encourage members to work hard when they are working (Such as having one person as a timekeeper) keeps it higher intensity, while still having fun. Having teams count reps for each other or having built in rest in workouts allows members to briefly watch other people working out - instead of just focusing on the work they have to accomplish in front of them. Keeping all of that in mind, Below is an example of a workout that we used at a recent OUT-FIT WOD and will take roughly 60 minutes.

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WOD #1

Teams of Two
6 Minute AMRAP
Partner 1: 15 American Kettlebell Swings (24/16) (timekeeper)
Partner 2: Max Effort Burpee Box Jump Overs (24/20)

Both partners will be working at the same time. Partner 1 will perform 15 AKBS (ideally unbroken) while Partner 2 performs Max Effort Burpee Box Jump Overs. As soon as Partner 1 Finishes the swings, both Partners switch. Now Partner 2 performs 15 AKBS while Partner 1 does Max Effort Burpee Box Jump Overs.

Their score is total Burpee Box Jump Overs.

Ideally you run this in two heats. One team goes and the other team counts. Then the teams switch. This allows for more accurate score keeping, but more importantly it allows for more interaction among the attendees.

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WOD #2

Teams of Three
Chipper - For Time:
80 Deadlifts (95/65)
80 Strict Box Step Ups (24/20)(Strict = Hands behind the head while stepping up)
80 Hang Power Cleans (95/65)
80 Wall Balls (20/14)
80 Push Press (95/65)

*Every Minute on the Minute all athletes stop and perform 3 burpees.

Only one athlete working at a time (except during burpees.) All movements must be done in order and you cannot move on until all reps have been completed.

This WOD will take roughly 20 Minutes. When you create the teams of three, try to have them partner up with athletes that were not in their original team. Since only one person is working at a time, this may feel slow to start off, but after a few minutes of work and burpees, they will be looking forward to the rest.
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About the Author - Todd Brandon Morris is a CF-L2 Instructor and Programmer at CrossFit NYC. He is also the founder of OUT-FIT | PROUD, which is Home for PROUD Fitness Enthusiasts. He has been running OUT-FIT | PROUD WODs since 2014. He can be contacted at Todd@out-fit.org

A GOOD ORDER SIZE

What is a good order size? 

“I have an order for 35. Is this good?” 

“I have an order for 150. Is this good?”

As always, no two affiliates are alike.  For our clients on an apparel plan, I have them commit to a baseline goal for every apparel order. We recommend 25-30% of your current membership and use that number as the goal. 

So for example, if you have 100 members, your goal for every apparel order should be 25-30. 

What if I don’t have 30? The reason why we set a baseline number is that we need something to give us a measuring stick. If you don’t hit 30, it provides us a set of questions to ask about how to raise that number to 30. 

What if I have way more than 30? Same as above. It provides us a set of questions ask. Figure out exactly why this order was so popular and run the same exact process next order. 

As a rule of thumb, here is how you should look at apparel numbers to figure out if an order is successful:

Minimum: 25-30%

Good: 35-40%

Great: 50-55%

Outstanding: 60%+