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Tips to Make Your Online Store Easier

Online stores can be intimidating. There are a lot of moving parts, technology, and entering the e-commerce space is not for the faint of heart. However, we've made the mistakes. We've tested a bunch of strategies. We've fine tuned our process to make this as hands free, stress free, and easy for any gym owner to us. 


Step 1. Get a design in place. Pick from one of our best selling templates or let us bring your idea to life.

Step 2. Set a deadline. Don't forget this step! It is important to have a firm deadline. Deadlines spur action.

Step 3. Promote the link. Make announcements before and after each class. Send out at least one message per day the preorder is live in each of your communication channels. 

Step 4. Close the link and cash your check. 

In four simple steps, we can have a secondary revenue stream up and running for you. But! You will need to trust us here. When we push you to simplify the order, take our advice. If we encourage you to do a 7 day preorder instead of a 21 day preorder, try it! If the marketing template call for posting something on instagram and sending out an email, give it a shot! The strategies and suggestions we have are based on thousands of successful orders and we're confident we can help you achieve success in selling apparel. 

Choice Paralysis for Online Stores

Somewhere deep inside our brains we believe that abundance is the answer to everything...more! more! more!...But what if I told you the opposite is true?  The truth is, the businesses that sell the most apparel keep choices extremely limited. A tee and tank in 1-2 colors. That's it. No need to offer every and any color. 

It turns out that the less you offer, the more you sell.  This article from the New York Times does an amazing job of illustrating the problem with too many choices. 

"But, I saw another gym do it and it worked. Why can't I?"

I get it. 

The problem is, we have the data on that. less than 20% of sprawling online stores are deemed successful or "met expectations" by owners. You offer more, you expect to sell more, but your client base is a fixed size and their budgets remained fixed as well.

For example, you offer 5 unique products with 40 total orders. That comes out to 8 items per garment. That can be viewed as a flop. But, if you sold 40 tees and tanks, that might be an awesome order for a business your size. As you offer more, you ratchet up the expectations. 

Make it easy on yourself and keep the options limited and keep expectations in check. This will keep the process fresh, enjoyable, and productive. 

Simplicity is Key

When new clients call, the #1 thing we work on is simplifying the process. The problem "too much". The problem is never "too little".

Maybe you're being driven nuts by people asking you for ton of different styles every order.

Maybe you don't have a good process for collecting a preorder and you have 50 people venmo'ing you and they forgot to put in their size. 

Maybe you have no idea what people will wear.

The good news is we have answers to all of that. We are huge fans of keeping things very simple. As I tell all new clients, this process should be fun and enjoyable. If you have no patience for this process, then you will enjoy a straight forward and simple approach to offering apparel in the gym. 

If you're looking to simplify your apparel process, send us an email and we'll be happy to hear your current set up and make a recommendation for simplifying the process.