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Gym Owner's Guide To Selling Apparel to Members Part 1

In this 3 part blog, I will be sharing strategies and tactics on how to properly start, scale, and sustain a apparel revenue stream in your gym. Today, let's start with beginner tactics that every gym owner should know.
Golden rules:
  • This process should cost you $0 out of pocket.
  • Work with a vendor who specializes in this niche.
  • Apparel for your gym is most valuable when worn outside the gym.
  • You should be preordering apparel.
  • Set up an apparel plan for the year.
Yes, some time will be required to go back and forth and approve proofs and get the word out to members but you do not need a mountain of cash to get started with this. It is one of the rare "investments" that require no money down and it is scale and sustain itself if you just follow my basic recommendations.
You should profit at least 30-40% for apparel for a minimum order. Orders of 50+, you should aim for 50-100% margin
  1. Choose the right items. You may want the super trendy tie dye tee or the super tight crop top. But ask yourself "will any members actually wear this?". Be honest! If you want those items for yourself, spouse, or coaches, no problem. But if 80% of the gym would not be caught dead wearing a specific style, don't offer it. You want people to actually buy and wear your apparel.
  2. Use best sellers and templates. The chances of you designing a shirt that will appeal to members is....not great. If you've just done logo tees up until this point and you need a unique design to give people variety, rely on our best sellers and templates. There is a special sauce formula for selling apparel in gyms. We have figured this out. Trust the templates. Tweak them a bit to fit your brand. Save yourself time, money, and a major disappointment.
  3. Run a preorder. As I mentioned, this process should cost you $0 out of pocket. You want to put the items up for sale for a week and collect orders during that time. Collect payments while the preorder is live. That way, when you submit the order, and get the invoice, you have all the money collected and ready to pay the invoice. DO NOT float, spot, or pay for members and collect money later. You will never get paid back. I do a mega deep dive into the preorder here:
If you would like to chat more about the basics and work on setting up your gym with an apparel program, you can book a call here: https://calendly.com/ffmatt/intro
In part 2, we will discuss the next level of apparel orders once you have the basics set.

Remember Everyone Deployed (R.E.D.): A Call to Action


In the heart of our community lies a powerful tradition that binds us together, honoring those who serve far from home. This tradition is known as R.E.D. Friday, an acronym that stands for "Remember Everyone Deployed." It's a simple yet profound way to show our collective support for United States service members currently deployed overseas. By donning the color red each Friday, we stand united in gratitude and remembrance for the sacrifices made by our troops.

The Essence of RED Friday

R.E.D. Friday is a concept that transcends mere acknowledgment. It's a vibrant, visual statement of support that doesn't cost a dime—just the willingness to wear something red. At our box, we've partnered with Forever Fierce to design shirts specifically for RED Fridays. While purchasing these shirts supports the cause, the essence of RED Friday is participation. Whether it's a red shirt, shorts, or leggings you already own, the act of wearing red is what counts.

More Than Just a Color

RED Friday goes beyond the color. It's a day when our workouts, our community, and our hearts align with those serving far and wide. As we gear up for the CrossFit Open, our programming remains dedicated to excellence, and post-Open, we aim to incorporate Hero and Benchmark workouts to further honor our heroes. This initiative is especially close to our hearts as a Veteran Owned and Operated Affiliate, deeply rooted in a community of veterans, firefighters, police officers, nurses, and teachers—all of whom we consider heroes.

Building a Community of Support

Our journey with RED Friday has been one of unity and remembrance. Initiating the tradition was seamless, given our veteran-owned status and the presence of community heroes among us. The challenge was never about buy-in; it was about remembrance. Yet, the sight of a sea of red every Friday serves as a powerful reminder of our collective commitment. Our gym's name, CrossFit IGY6, symbolizes this commitment. "I Got Your Six," a phrase coined by WWI pilots, embodies our ethos of loyalty and support, not just within our walls but extending globally to those who protect us.

Spreading the Word

Our vision for RED Friday reaches beyond our gym. We aim to inspire other gyms to join this noble cause, fostering a wider community of support. CrossFit's tradition of honoring troops and fallen heroes through Hero workouts aligns perfectly with the spirit of RED Friday. Our collaboration with neighboring gyms, like CrossFit HSE, signifies the growing momentum of this initiative. By sharing our designs and ethos, we hope to encourage more affiliates to embrace RED Friday, amplifying our collective support for deployed service members.

In closing, RED Friday is more than just a tradition—it's a movement. A movement that honors the courage, sacrifice, and loyalty of our deployed service members. Let's wear red on Fridays, not just as a symbol of support, but as a commitment to never forget those who serve on our behalf. Join us in spreading the awareness and impact of RED Friday, for in unity, we make a profound difference.