THOUGHTS AND IDEAS
Why Some Gym Apparel Orders Succeed — and Others Die on the Shelf
Why Some Gym Apparel Orders Succeed — and Others Die on the Shelf Two CrossFit gyms. Similar size, similar membership base, similar market. Both launch custom apparel in the same month. One closes with 84 units sold, $4,200 in member...
15 Questions Gym Owners Should Ask Before Hiring an Apparel Company
15 Questions Gym Owners Should Ask Before Hiring an Apparel Company Most apparel problems start before the first shirt is ever printed. The gym owner hired the wrong kind of vendor — not because they weren't careful, but because they...
The Hidden Costs of Using a Local Printer for Gym Apparel
The Hidden Costs of Using a Local Printer for Gym Apparel Local printers feel like the obvious choice. They're nearby. You might know the owner. You've driven past the shop a hundred times. And when you ask for a price,...
What Gym Owners Should Expect From a Full-Service Apparel Partner
What Gym Owners Should Expect From a Full-Service Apparel Partner Most gym owners have worked with a printer before. You email a design, they send a price, you order, you pay, shirts arrive. Simple. But if that's all you've experienced,...
How to Choose the Right Apparel Vendor for Your Gym
How to Choose the Right Apparel Vendor for Your Gym When gym owners start shopping for custom apparel, most assume they're choosing between shirts. They're not. They're choosing between levels of help, levels of risk, and levels of ongoing hassle....
From Idea to Sold-Out: What a Successful Gym Apparel Launch Actually Looks Like
What a Successful Apparel Launch Actually Looks Like One of the biggest reasons gym owners struggle with apparel is that they treat every launch like an isolated announcement instead of a short campaign. They post the design once, maybe mention...