Maximizing Profit by Minimizing Administrative Work in Gym Apparel Sales
When it comes to offering apparel in your gym, there’s a crucial question almost nobody asks: How much administrative work comes with this process? This is a big deal—because if the vendor you choose dumps a ton of extra admin tasks on you, then apparel sales are not worth your time, energy, or effort.
The Hidden Cost of Preorders
Take the example of Matt at CrossFit Greenville. He’d been our client for a while but didn’t realize we now offer webstore options, apparel planning, and more. He was paying his GM to handle all preorder tasks: collecting sizes, taking payments, labeling orders, etc. Because of all that labor, he wasn’t really making any money on apparel—even on orders of 50+ pieces—despite having a GM who is very organized. After one phone call, we saved him $2,000–$3,000 in net profit this year.
Where did that money come from? Time savings. We stepped in to handle the administrative tasks, freeing his GM to focus on more profitable work.
Time Is Your Most Valuable Resource
If you value your time, then you know you only have so much bandwidth to devote to your business, your family, and your personal life. The longer you run a business, the clearer this becomes. That’s why you want a vendor who essentially becomes an extension of your team—someone who saves you time instead of creating extra work.
Let Us Take the Administrative Load
Our goal is simple: take as much of the administrative work off your plate as you’ll allow. If you can spend two minutes giving us feedback on a design and just a few minutes each day promoting your preorder link, you’ll see a real return on your investment. Let us do the heavy lifting so you can keep more money in your pocket and more time in your day.
Stop Working With Vendors Who Don’t Understand Gyms
This might be uncomfortable to hear, but you should stop working with local vendors who don’t specifically serve gym owners. They might be great at serving their usual clients, but they rarely have any idea how a gym operates. Out of 130 sales calls since January 1, only one gym reported a local vendor that genuinely saved them time—and we told them to stick with that vendor.
For everyone else, it’s a nightmare. You provide the art, you figure out which garments to buy, you run the preorder yourself, and then you wait six weeks because your order isn’t big enough for them to care. You end up doing all the work while the vendor just doesn’t value your business.
Invest in a Vendor Who Invests in You
At the end of the day, our goal is to save you time, money, and energy. We’ve spent 13 years fine-tuning this process specifically for gym owners, constantly refining to make it easier, and doubling down on personalized service with a 1:1 account management model.
Ask yourself: Do your current vendors actually care if you succeed? Are they paid based on your performance? When you work with people who only get paid if you make a profit, it’s amazing how that changes the level of care and service you receive.
Final Thoughts
Don’t let administrative headaches eat away at your passion (and profit). Choose a vendor who understands the gym industry, does the heavy lifting for you, and ties their success to yours. That’s how you make apparel sales truly worth your time, energy, and effort.