Short version: We design your hoodie, open a private 7-day preorder webstore (free for every client, no credit-card fees), collect payment, print exactly what sold, and deliver in about 2 weeks—bagged and sorted for easy pickup. Minimum 24 pieces (you can mix hoodies/crews under the same design). Realistic outcome for 100–300-member gyms: $1–2K per drop when you run the play.
Why hoodies are your high-margin cold-weather hero
Hoodies carry a higher retail price than tees while keeping production simple, so your per-item profit jumps without adding operational complexity.
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Member demand: Fleece is a fall/winter staple members actually wear outside the gym—school runs, travel days, weekend games. More real-life wears = more brand impressions.
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Price elasticity: Quality midweight fleece with clean art comfortably retails in the $49–$65 range for community gyms, preserving strong margins with the right cost base.
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Preorder efficiency: Because we only print what sold, you capture the margin without guessing sizes or sitting on leftovers.
Forever Fierce has been running this play since 2008, with 30,000+ gym orders processed, millions of garments printed, and millions in revenue returned to owners. You’ll plug into that proven system, not reinvent it.
What you get (and what you don’t have to do)
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Custom design included — tailored to your brand (clean, wearable art).
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Private webstore for your gym’s items only (free for every client).
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No credit-card fees taken out of your payout.
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7-day preorder (we never exceed 10 days—longer windows hurt conversion).
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Delivery ~2 weeks post-close, bagged/sorted by member.
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Launch kit — email copy, social captions, QR posters, and 15-second in-class scripts.
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Real-world pricing guidance and exact costs before launch.
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Minimal admin — approve art, put out samples, read the script; we handle the rest.
The preorder flow (simple 4-step system)
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Design
We create a hero fleece design that reads like streetwear: left-chest mark on the front, optional small back detail (motto/date). Two tasteful colorways max. -
Private Link
We launch your webstore with a countdown timer, size charts, one-tap pay (Apple/Google/PayPal), and cart recovery emails. Your products are not mixed with other gyms. -
Promote for 7 Days
Use our kit: Email #1 (Mon launch), Email #2 (Wed reminder), Email #3 (Fri last chance). Coaches read our 15-second script before/after each class. We do not exceed 10 days. -
Print, Sort, Deliver
We print exactly what sold, then bag/sort by member for fast pickup. You get paid the Tuesday after close (or instantly via PayPal if you prefer).
Minimum: 24 pieces per design (mix allowed—e.g., 14 hoodies + 10 crews).
If you end under 24:
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Order the difference to reach 24, or
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Print under-min at +$6 per item.
Many gyms add a few extras to cover stragglers or misprints.
Fabric & fit: what we recommend for everyday wear
Your goal is “favorite hoodie” status—soft hand, tidy silhouette, and easy layering.
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Midweight cotton/poly fleece— soft interior, smooth exterior for clean prints; the sweet spot for warmth without bulk.
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Pullover vs. crew: Pullovers move slightly faster; crews pair well with layered fits. Offering one of each often balances demand.
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Zips: Great for coaches and all-day wearers; limit to one zip option if you add it, so you don’t fragment orders.
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Fit note on page: “Midweight fleece with a comfortable, true-to-size fit. Between sizes? Size up for a roomier feel.”
Samples win: Put a size-run (XS–XL) at check-in with a sign: “Try Your Size Here.” Fit confidence is the easiest way to lift take-rate and cut post-purchase headaches.
Design that members will actually wear (outside the gym)
If they won’t wear it to brunch, school pickup, or a casual office, it won’t rack up impressions. Keep it clean and versatile.
Skip: hyper-aggressive “hardcore” art—skulls with graphic gore, bloody axes, barbed wire, weaponized barbells/kettlebells, illegible “metal-band” type.
Use:
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Wordmarks & icon badges (left-chest), optional small back mark
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Heritage stamps (est. year, city/state line)
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Tasteful event themes (date/motto, not a poster)
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Simple typography (1–2 inks) with breathing room
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Neutral base colors that pair with jeans/joggers: black heather, charcoal, navy
Placement: Keep the front minimal; if you want storytelling, put it on a small, tidy back print high between the shoulders.
SKU strategy: fewer choices, more sales
Choice overload slows decisions—especially in a 7-day window. Keep it tight:
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2–4 SKUs total (e.g., unisex hoodie + unisex crew + women’s fleece if you know it sells).
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One hero design across those garments to hit minimums faster.
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Avoid sprawling color palettes; run one hero neutral and (optionally) one secondary.
This focuses attention and concentrates orders instead of spreading them thin.
Pricing & profit (transparent bands you can plan around)
Typical ranges for quality midweight fleece:
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COGS: ~$25–$45 (garment + decoration)
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Retail: $49–$65
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Per-item margin: $20–$30+
Example drop (common for 100–300-member gyms):
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40 hoodies @ ~$25 margin → $1,000
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20 crews @ ~$22 margin → $440
Total profit: ~$1,440 in a single week—before you even count tees/tanks you might pair in shoulder seasons.
We share your exact pricing before launch. And we do not deduct credit-card fees from your payout.
Policies that keep launches smooth
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All sales are final. We’ll replace items damaged or lost in transit, but we can’t exchange sizes after ordering.
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Shipping vs. pickup: Offer either or both. If you don’t have a pickup spot, encourage shipping at checkout.
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W9 required before we issue your link (we’ll send the secure form + a quick guide).
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Payout timing: Paper checks go out Tuesday after the store closes (usually arrive within a week). Prefer speed? We can PayPal you immediately after reconciliation.
How to promote (without feeling pushy)
You’re not chasing strangers; you’re activating a community.
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In-class mentions (highest ROI): 15-second script before/after each class all week.
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Email x3: Launch (Mon), Mid-week (“try your size today”), Last day (“closes at midnight”).
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Visuals: QR posters by check-in and water fountain + a whiteboard countdown (Mon–Fri).
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Social: coach try-on photo, member fit pic, and a final-day countdown story.
That’s it. Simple repetition wins.
Seasonal timing that works
Plan fleece launches when members naturally want them:
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September/October: first chill — hoodie + crew
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November/December: gifting season — hoodie capsule with classic mark
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January: new-year refresh — lightweight options for layering
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Event windows: tie a fleece capsule to big internal events or open-house weeks
Stick to 2–4 drops per year; better is better.
Owner checklist (copy/paste)
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Approve the hero design and 2–4 SKUs
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Put out the sample rack (XS–XL; add extended sizes if you sell them)
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Decide pickup vs. shipping (or both)
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Submit your W9 (once)
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Schedule a 7-day store window (we’ll set the countdown)
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Use the launch kit: coach script + Email Mon/Wed/Fri + QR posters
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After close: we print exactly what sold, bag/sort, pay you (check Tuesday or PayPal on demand)
FAQs
Is the webstore really free for every client?
Yes. We don’t charge setup fees and we don’t skim your margin with credit-card fees.
What’s the minimum order?
24 pieces per design. You can mix garments (e.g., 14 hoodies + 10 crews) as long as the design is the same.
What if we don’t hit 24?
Option 1: Order the difference to reach 24.
Option 2: Print under-min at +$6 per item. Many owners order a few extras for stragglers.
How fast is delivery?
About 2 weeks from store close. We time it so members are excited—then hand you labeled bags for fast pickup.
Can we add zips or women’s styles?
Yes—just keep your total SKU count ≤4 so you don’t fragment orders.
Can members change sizes after ordering?
No—all sales are final. That’s why we provide size charts and recommend the sample rack.
Do you help with marketing assets?
Yes. You’ll get email copy, social captions, printed QR posters, and coach scripts.
Ready to launch a hoodie drop that actually sells?
We’ll design the art, launch your private link, collect payments, print exactly what sold, and deliver in ~2 weeks—bagged and sorted. You promote for a week; we handle the rest and cut your check.
Start your hoodie preorder → book a call and we’ll lock your window.
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