THOUGHTS AND IDEAS

Michael Venable, owner of BoomTown CrossFit, had a vision for his gym’s apparel that went beyond the mundane. Initially, he relied on a local apparel store, but the partnership left much to be desired. “The timeframe for getting orders, the...

For Jill Glasenapp, owner of Cobra Command CrossFit, the gym is more than a workout space—it’s a hub for connection, motivation, and pride. But when it came to apparel, Jill faced an uphill battle. Local vendors struggled to deliver the...

All of our pricing is custom to each design because that’s the fairest approach. We don’t use instant price calculators because I have never used a price calculator that actually gives you the true price. The true final price is...

For Matt Mills, owner of Lightning Fitness, gym apparel isn’t just about clothing—it’s about identity. His members are athletes, competitors, and community builders, and their apparel should reflect that energy. But before Forever Fierce, the story was different. Matt had...

If you've ever wondered, “What’s the real return on investment (ROI) of my members wearing my gym’s apparel around town?”—you’re not alone. Many gym owners see apparel as just another expense, but in reality, it’s one of the most cost-effective marketing...

When it comes to offering apparel in your gym, there’s a crucial question almost nobody asks: How much administrative work comes with this process? This is a big deal—because if the vendor you choose dumps a ton of extra admin...