Background

Zoo Gym, located in Lake Worth Beach, Florida, is a fitness hub dedicated to offering high-quality workout experiences to its members. Before partnering with Forever Fierce, Zoo Gym managed its apparel in-house, relying on a local printing company owned by one of their members.

Challenge

Before working with Forever Fierce, Zoo Gym faced several challenges with their apparel process. They had to place large orders, manage all the logistics, and stock a significant amount of products. The quality of the printing was subpar, with off-center designs, cracking prints, and misaligned reprints that caused massive delays and dissatisfaction among members.

Decision to Switch

The decision to explore new vendors stemmed from dissatisfaction with the quality of the printing and the time-consuming nature of managing apparel logistics. Despite attempts by the previous vendor to rectify issues, the final products remained below standard, prompting Zoo Gym to seek a more reliable solution.

Discovery and Initial Impressions

Zoo Gym discovered Forever Fierce at GymCon, where they were quickly impressed by the professionalism and expertise demonstrated during the consultation process.

"We found out about Forever Fierce at GymCon! We were contacted promptly and given all of the details on the process. Through the consultation call, I felt instantly comfortable as it sounded like I was speaking with experts (I was!). It gave me peace of mind to know that these people know exactly what they are doing and won't just do things that aren't going to work. The process sounded like a dream come true!"

Though initially apprehensive about whether Forever Fierce could deliver on their promises, Zoo Gym was pleasantly surprised.

"My only fear was that it sounded amazing, and if they followed through on everything we talked about, it would be a slam dunk! I feared that they wouldn't follow through and I would receive the same low quality of product that I received with our old vendor or that the prices would be astronomical, but they definitely exceeded my expectations."

Improved Apparel Process

Since switching to Forever Fierce, Zoo Gym has seen significant improvements in both their apparel sales and profit margins. The streamlined process allows for more frequent apparel releases, and the innovative designs have been a hit with their members.

"Our apparel sales and profit margins on apparel have improved, our process for releasing apparel is SO MUCH easier, which means we can release apparel more frequently, and our members are LOVING the innovative designs since switching to Forever Fierce!"

Recommendation

Zoo Gym strongly encourages other gym owners to partner with Forever Fierce, emphasizing the ease and profitability of the process.

"If someone is on the fence about working with Forever Fierce, I would encourage them to just do it. Everything that is promised WILL be delivered on, and they go above and beyond to help you make your apparel sales more profitable and just be an easier process for you. If you're a gym owner, you know our time is valuable... stop spending a ton of it on apparel logistics and processes. Forever Fierce does it ALL for you, saving you all of that time and taking that work off of your plate. They even email you when it's a good time to start working on another drop. Truthfully, they take the guesswork out of everything. It is truly a necessity for gym owners looking to release apparel to work with Forever Fierce!!"

Conclusion

Partnering with Forever Fierce has transformed Zoo Gym's approach to apparel, leading to higher sales, better profit margins, and a vastly improved process. The peace of mind and time savings provided by Forever Fierce have allowed Zoo Gym to focus more on their core mission—serving their members and growing their community.

Background

CrossFit Port Clinton, located in Port Clinton, OH, is a community-driven gym dedicated to helping people of all ages, body types * ability levels improve their physical, mental, and emotional well being. Before partnering with us, they were committed to supporting local businesses but faced challenges in keeping their apparel offerings fresh and engaging.

Challenge

CrossFit Port Clinton previously worked with a local vendor, which was great for supporting local business. However, the lack of new designs led to a decline in member engagement with purchasing apparel. Additionally, the manual process of counting and placing orders for each member consumed countless hours that could have been spent coaching and supporting their team.

Decision to Switch

The need for fresh designs and a more efficient process drove CrossFit Port Clinton to seek a new solution. The time spent on managing apparel orders was cutting into valuable time for coaching and employee support.

Discovery and Initial Impressions

CrossFit Port Clinton discovered us through Facebook, and while they were initially apprehensive about the speed and ease of the process, their concerns were quickly alleviated.

"The process is super simple, and I would highly recommend it. As with any change, I was a little apprehensive about how quickly we would receive our order and how seamless the process would be. It was super seamless. Matt is EXTREMELY communicative, responds extremely timely, and was very helpful with my multiple questions!"

Improved Apparel Process

Since partnering with us, CrossFit Port Clinton has streamlined their apparel process, resulting in happier members and significant time savings.

"I would like to see keeping members happy with consistent orders! The process saves SO much time. All of the orders come individually wrapped with names on them, and the samples were amazing!"

Recommendation

For other gyms considering our services, CrossFit Port Clinton has one clear message:

"Do it! It saves SO much time. All of the orders come individually wrapped with names on them. The samples were amazing! Just do it!"

Conclusion

By partnering with us, CrossFit Port Clinton has revitalized its apparel offerings and significantly reduced the time spent on order management. Their members are happier with consistent, fresh designs, and the seamless process has allowed the gym to focus more on what they do best—coaching and supporting their community.

If you are a gym owner, you are capable of offering 5 apparel orders a year.

Yes, 5. With little to no effort.

"I can't even think of 3—how are you getting to 5?!"

Here are the projects:

• Logo Tee
• Memorial Day or Patriotic Design
• Summer
• Fall
• Winter

These are very easy ideas to pitch to members. The garments and designs will change from order to order, providing a ton of variety to appeal to everyone in the gym.

If you need to see some numbers, here's basic math to understand why offering 5 orders is worth your time:

Let's say you profit $500 per apparel order and currently run 3 orders a year. By increasing from 3 to 5 orders a year, you're boosting your profit by 66% on apparel sales.

Look, consistency is the issue for all gym owners right now.

Let's be honest: there is only so much self-managed discipline and consistency one can maintain—life, work, workouts, meals, etc. At some point, you have to stop being a one-man band and rely on others to get things done for you. If not, I guarantee you will eventually have a nuclear meltdown over how much is on your plate.

This is why I recommend an apparel plan.

This simple tool keeps gym owners on track and manages as much of this process for you as possible.

I’ve spent 11 years distilling this process down to the easiest system I could develop for gym owners. If you have access to email on your phone, you can produce high-quality apparel for your members with no money down, no extra costs/fees, and very little time commitment.

If you are ready to finally partner with someone who is going to treat you like a priority, now is the time to book a call.