If you are a gym owner, you are capable of offering 5 apparel orders a year.

Yes, 5. With little to no effort.

"I can't even think of 3—how are you getting to 5?!"

Here are the projects:

• Logo Tee
• Memorial Day or Patriotic Design
• Summer
• Fall
• Winter

These are very easy ideas to pitch to members. The garments and designs will change from order to order, providing a ton of variety to appeal to everyone in the gym.

If you need to see some numbers, here's basic math to understand why offering 5 orders is worth your time:

Let's say you profit $500 per apparel order and currently run 3 orders a year. By increasing from 3 to 5 orders a year, you're boosting your profit by 66% on apparel sales.

Look, consistency is the issue for all gym owners right now.

Let's be honest: there is only so much self-managed discipline and consistency one can maintain—life, work, workouts, meals, etc. At some point, you have to stop being a one-man band and rely on others to get things done for you. If not, I guarantee you will eventually have a nuclear meltdown over how much is on your plate.

This is why I recommend an apparel plan.

This simple tool keeps gym owners on track and manages as much of this process for you as possible.

I’ve spent 11 years distilling this process down to the easiest system I could develop for gym owners. If you have access to email on your phone, you can produce high-quality apparel for your members with no money down, no extra costs/fees, and very little time commitment.

If you are ready to finally partner with someone who is going to treat you like a priority, now is the time to book a call.

Background

CrossFit Funky is an established gym in the Milwaukee area. Before partnering with us, they faced significant challenges in managing their apparel needs.

Challenge

Before partnering with us, CrossFit Funky relied on a local vendor. However, the options were limited, and the timelines were not favorable.

Decision to Switch

The decision to switch was driven by dissatisfaction with both the quality and design options provided by the previous vendor.

Discovery and Initial Impressions

CrossFit Funky discovered us through a recommendation from Wes Piatt, the owner of Coast Range CrossFit. This strong endorsement alleviated any initial concerns about making the switch.

"I reached out to Wes Piatt who owns Coast Range CrossFit, and he suggested you guys. Overall, I have found the process really easy and love how open you all are to providing options to review. I really had no fears based on who the recommendation came from."

Improved Apparel Process

Since partnering with us, CrossFit Funky has established a regular cadence for apparel drops, which has been well-received by their members.

"We now have a set cadence where we do drops, and our members have been very receptive. It is always great to see your logo on the people who matter most. The process is so easy and allows for a great variety of products being offered with each drop."

Recommendation

For gyms considering our services, CrossFit Funky offers this advice:

"I would say go for it and enjoy the process of selecting the logo and items and watch your members eat it up."

Conclusion

Partnering with us has transformed CrossFit Funky's apparel process, providing them with a variety of high-quality options and a streamlined, efficient system. Their members are delighted with the regular apparel drops, and the gym enjoys seeing their logo proudly worn by their community.

Apparel is most valuable when worn outside the gym. It might seem counterintuitive, but the impact of someone wearing your apparel to grocery stores, kids' sporting events, or neighborhood BBQs is far greater than them wearing it to an 8 AM class.

Here's Why:

Whenever you work on an apparel project think "Can or will somewhere wear this outside the gym?"