THOUGHTS AND IDEAS

Most "best gym apparel" lists on the internet aren't written for gym owners. They're written for people starting clothing brands, or for consumers shopping for workout gear to wear to Planet Fitness. If you're a gym owner trying to figure...

Custom Ink is one of the biggest names in custom apparel and frequently appears on lists ranking the best merch companies. Over two decades in business, millions of orders fulfilled, and a polished platform that works exactly as advertised. If...

You already know your members would buy your gear. They've asked about it. They wear other gyms' stuff. They want to rep your brand. The problem isn't demand — it's that every time you've tried to sell merch, it turned...

Most gym owners approach apparel the same way they approach cleaning the bathroom — they do it when they remember, which is never often enough. A random t-shirt order in March. Maybe a hoodie run in November if someone reminds...

If you're a gym owner thinking about custom apparel for the first time — or you've tried it before and it didn't go well — this is the guide I wish someone had handed me years ago. I've helped gyms...

There are two ways to run an apparel program in your gym. You can do it yourself — find a printer, create designs, manage orders, handle fulfillment — or you can partner with a done-for-you service that handles the heavy...