Front Desk Sign-Up Sheets vs. Online Webstore: Which Apparel Ordering Method is Best for Your Gym?
When it comes to ordering gym apparel, many gym owners find themselves choosing between two main methods: front desk sign-up sheets or an online webstore. Both options have their advantages, but which one is best for your gym? Let’s break down the pros and cons of each to help you make an informed decision.
The Front Desk Sign-Up Sheet: More Sales, But More Effort
Using a front desk sign-up sheet can lead to higher sales numbers. Members are often more inclined to make purchases when they can sign up in person, especially if they’re already at the gym. However, there’s a catch—this method requires significantly more effort on your part.
As a gym owner, you’ll need to:
- Run credit cards manually
- Collect sizes
- Stay organized with orders
- Sort and organize apparel when it arrives
While you might get more orders using this method, the manual work can pile up quickly. If you're stretched thin or simply want to streamline your process, this may not be the best long-term solution.
The Online Webstore: Fewer Orders, But Less Work
On the other hand, an online webstore can significantly reduce the workload for you and your team. When you opt for this method, we handle everything—from collecting payments to packaging and labeling orders. Once the apparel is ready, it arrives at your gym, fully organized and ready to be distributed with minimal effort on your end.
However, it’s important to note that online orders might be slightly lower compared to in-person sign-ups. In some cases, you might see a difference in total orders between the two methods. For instance, you might get 75 orders through the front desk but only 50 through the webstore. However, if the in-person sign-ups only result in 55 orders and the webstore garners 50, the slight decrease may be worth the convenience.
The Trade-Off: Effort vs. Efficiency
At the end of the day, it’s about balancing the effort required with the results you’re looking for. If the extra work of running cards, collecting sizes, and sorting apparel is something you can manage, then the front desk sign-up sheet could be the way to go for maximizing sales.
However, if you prefer to save time and reduce stress, the online webstore can be a game-changer. Removing those extra tasks from your plate might just make up for the slight difference in total orders, allowing you to focus on other aspects of running your gym.
Which Option Is Right for Your Gym?
Ultimately, the best method depends on your specific situation. If you have a larger staff and can handle the logistical work of in-person sign-ups, go for it. But if you’re looking for efficiency and simplicity, the online webstore is a solid choice that takes the heavy lifting off your shoulders.
Regardless of which method you choose, the key is to ensure your apparel ordering process is easy, organized, and beneficial for both you and your members. That way, you can continue building your gym’s community and brand loyalty while keeping things running smoothly behind the scenes.