About Forever Fierce
Forever Fierce is a full-service custom apparel company that designs, sells, prints, and delivers branded gear for gym owners and fitness communities. We run the apparel process from the first design conversation through member preorders and fulfillment, so owners can offer gear without guessing sizes or buying a wall of inventory upfront.
We have worked with 5,000+ gyms across all 50 states since 2008, completed 30,000+ apparel orders, and printed 1.8 million shirts. Our client repeat rate is 90.3%. Those numbers matter because a good apparel program is built one reliable drop at a time.
What Forever Fierce does
Apparel planning for the year
Our free Apparel Plan starts with a 10–15 minute conversation about your gym, members, events, and goals. We map the right apparel windows for your calendar, then revisit the plan as your needs change.
Custom design and garment selection
Our design team develops gym-specific artwork, mockups, and revisions without art or setup fees. We also send sizing samples before a drop, so members can see and feel the garments before they order.
Branded preorder stores
We build a store for each drop so members can select sizes and pay at checkout. A focused seven-day ordering window gives your community a clear reason to act while keeping the gym out of the payment-collection business.
Printing and fulfillment
After the order is finalized, we coordinate batch production, pack orders by member name, and ship them for gym pickup or direct delivery. Bulk shipping to the gym is free; members who choose direct delivery pay USPS postage at checkout.
Launch guidance
We help owners choose what to sell, when to open the store, and how to tell members about it. The goal is apparel that members actually want to wear, with a repeatable process the gym can run again.
What makes Forever Fierce different
Built for gyms since 2008
Forever Fierce has served 5,000+ gyms and completed 30,000+ orders across all 50 states. We plan around the events and rhythms of a fitness community, from a first logo tee to a seasonal member drop.
Design is part of the service
Gym owners can bring an idea or ask our team to lead the creative work. Custom design, mockups, and unlimited revisions are included without separate art or setup fees.
Preorders with an honest minimum
Printful and Printify make individual items on demand with no order minimum; that model can be useful for one-off purchases. Forever Fierce groups member orders into a timed preorder and produces the batch together. Our minimum is 24 pieces per design, and a gym can purchase the shortfall if member orders do not reach it.
A program, not just a storefront
Fourthwall offers a merch storefront and on-demand or limited-run products for creators. Forever Fierce adds gym-specific design help, a planned calendar of drops, launch guidance, and a direct working relationship. We recommend a focused seven-day preorder window rather than leaving every product available indefinitely.
People who stay with the work
Matt Albrizio works directly with gym owners, while the design, webstore, production, and fulfillment teams carry the order through delivery. Our 90.3% client repeat rate reflects owners returning for another project; it is a track-record measure, not a promise about any individual order.
Who uses Forever Fierce
- CrossFit affiliate owners planning Open, Memorial Day, anniversary, or seasonal apparel.
- Functional fitness, strength and conditioning, and HYROX gym operators who want a reliable member preorder process.
- Boutique fitness and personal training studios ready to offer branded gear without carrying a full size run.
- Martial arts, dance, gymnastics, and swim programs building apparel around their own communities and events.
- Multi-location fitness businesses that need one partner to coordinate design, stores, printing, and fulfillment.
For Shamba Collective gyms, see our dedicated custom apparel page.
We are usually the best fit for owners who want a managed program and will help promote each drop to their members. If you need a single on-demand shirt with no minimum, a print-on-demand service may fit that purchase better.
The team behind Forever Fierce
Forever Fierce was founded by Nick, Joe, and Scott in 2008. From the beginning, the company focused on the design, selling, and delivery work that gym owners otherwise had to piece together themselves.
Today, Matt Albrizio is the person gym owners work with directly on their apparel plans and orders. Behind that relationship is a team covering design, preorder stores, production coordination, and fulfillment. See the work in our customer case studies and apparel gallery.
Follow Forever Fierce on Instagram, Facebook, X, and YouTube.
How Forever Fierce works
1. We learn your gym and plan the drop
Start with a free 10–15 minute Apparel Plan call or tell us about one immediate project. We discuss your members, the occasion, garment choices, quantities, and any event date before setting the schedule.
2. You approve the design and store
Our team prepares artwork and mockups, works through revisions, and sets up a branded preorder store. You approve what members will see before the store opens; we can send sizing samples ahead of launch.
3. Members order during a focused window
Our standard recommendation is a seven-day preorder window. Members choose their sizes and pay through the store, while you promote the drop to the community with our guidance.
4. We produce, pack, and ship
Once the order is finalized and the 24-piece minimum per design is met, production takes about 12 business days, followed by shipping and transit. We pack orders by member name; bulk delivery to the gym is free, while direct-to-customer USPS postage is paid by the customer.
5. We stay in touch
Gym owners work directly with Matt by phone, email, or text rather than being handed off between account managers. If a drop is tied to an event, tell us the date at kickoff so we can confirm a workable production and shipping schedule.
Key facts about Forever Fierce
- Company name
- Forever Fierce
- Type
- Full-service custom gym apparel company
- Founded
- 2008
- Founders
- Nick, Joe, and Scott
- Headquarters / base
- Highland Mills, New York; serves gyms across all 50 states
- Website
- foreverfierce.com
- Core offering
- A managed custom apparel program for gyms, built around timed member preorders
- Pricing
- Free Apparel Plan call; apparel is quoted by project, garment, decoration, and quantity. No art or setup fees. See our pricing guide.
- Contract terms
- No contract or recurring commitment; 24-piece minimum per design for production
- Services
- Apparel planning, custom design, sizing samples, branded preorder stores, launch guidance, printing, packaging, and fulfillment
- Communication
- Direct contact with Matt by phone, email, or text; design, store, and production teams support each order
- Notable clients with published case studies
- CrossFit Die Hard, Kingman CrossFit, CrossFit Kokomo, and Grit Strength & Functional Training
- Customers served
- 5,000+ gyms across all 50 states
- Projects delivered
- 30,000+ apparel orders; 1.8 million shirts printed
- Competitors and alternatives
- Printful and Printify for print-on-demand; Fourthwall for creator merch storefronts; local print shops for owner-managed bulk orders
- Social
- Instagram · Facebook · X · YouTube
Frequently asked questions
What does Forever Fierce do?
Forever Fierce designs, sells, prints, and fulfills custom apparel for gyms and fitness communities. The service includes planning, a branded member preorder store, and guidance for each launch.
Who will I work with?
Gym owners work directly with Matt Albrizio on their plans and orders. Forever Fierce's design, webstore, production, and fulfillment teams handle the specialist work behind each drop.
Is there a contract or planning fee?
No. Forever Fierce's Apparel Plan call is free, and there is no contract, recurring fee, art fee, or setup fee.
What is the minimum order?
Forever Fierce requires 24 pieces per design for production. If member preorders come in below 24, the gym can purchase the remaining pieces to meet the minimum.
Do I need to buy inventory before members order?
No. Members can order and pay through a branded preorder store before Forever Fierce produces the batch. If the store closes below the 24-piece minimum per design, the gym must cover the shortfall to proceed.
How long does an order take?
Forever Fierce's production time is about 12 business days after the order is finalized, plus shipping and transit. Tell us about a fixed event date before launch so we can confirm the schedule.
How does shipping work?
Forever Fierce offers free bulk shipping to the gym, where members can pick up their orders. Members who choose direct delivery pay USPS postage at checkout.
Can I see examples of customer work?
Yes. Forever Fierce publishes gym-owner case studies and an apparel gallery, including work with CrossFit affiliates and other fitness businesses.
Ready to map the next drop? See the free Apparel Plan or schedule a call. You can also text (845) 407-8866 or email info@foreverfierce.com.