RETENTION PACKAGES
Our friends at Two Brain Business say this often: many gym owners wrongly assume they need more members. What gym owners really need is to keep the ones they have.
What are you doing to keep the members you have now?
In this post, we’re going to help you map out your “Gym Client Journey” and introduce our new rewards program. For as little as $60 per client for the year, you can give yourself significantly better odds of retaining clients (thats $5 per month per client).
Chris Cooper recently recorded a podcast about this topic . The main thing I took away from this podcast is: you want your clients to feel like they’re winning (minute 18:00). Our new rewards program will do just that.
I want you to listen to this podcast and starting mapping out your client journey. When you get to the rewards/recognition/badges section, start thinking about milestones.
What are the BIG milestones you want to recognize? Try and think about some time based milestones. For example 100 WODs, 6 month anniversary, 1 year anniversary, etc…
Did you get a chance to map those BIG milestones for your clients?
Again, the goal here is to make it feel like your clients are winning
Ok so let’s use a very simple template here to visualize this:
Let’s say there are 3 main milestones you want to recognize your members for:
1 month anniversary
100 WODs
1 year anniversary
Now, let’s figure out what is this worth to you? If a member sticks around for 1 month, what is a reasonable dollar amount to recognize their achievement?
1 Month Anniversary: $5- A nice $5 gift is a sticker or magnet. People love to slap them on cars, laptops, fridge, etc… It’s a great first step to anchor them to your tribe.
100 WODs- $15- This is the perfect spot for a tee or tank. This is a great motivator to get someone over the hump. Say they’re at 83 WODs, sending them a reminder that in just about a month’s time, they’ll join the exclusive 100 WOD club!
1 Year Anniversary- $25-35 This is a big deal. With the amount of choice clients have today with fitness programming, for them to stick with you this long is a big accomplishment and you should reward them accordingly. A nice coffee mug or high quality water bottle is a great idea.
To recap, we’ve only spent $45-55 on a client who’s been with you for a year. That’s about 2% of what they’ve spent with you for the year.
I’ll keep saying this: the goal here is to make it feel like your clients are winning. There is no better way to give them this feeling than some thoughtful gifts that show true signs of appreciation.
We’re offering three tiers that best fits your budget. Each package offers something for a gym of all sizes.
The more milestones you map out, the great your chances of keeping a client.
Package 1- This is a great introductory package for those who are just starting with a retention package. It’s easy to track 100 WODs. You can find 1-2 milestones for a sticker. If someone stays for a year, they receive a mug.
Package 2- For those of you have already mapped out your gym client journey, you have clear milestones and know exactly where these pieces would fit into your member lifecycle. The extra water bottles and tees will easily be gone within a year.
Package 3- This package is for the experts. You have a specific purpose for each item. We included lacrosse balls here as an initial gift to include in a new member goodie bag. The lacrosse ball also opens up the conversation about mobility: the importance of it and how you can do some basic mobility exercises at work. The good news is that little ball will be on their desk staring them square in the face all day at work. It will serve as a conversation piece for other co-workers and a reminder to get up and move!