Explore Coach Packages for Affiliates and Maximize Your Earnings

For the past two years, we turn August into our “affiliate coach packages” month. Most gyms are a bit slower in August due to members finishing up their vacations and getting kids ready for the new school year. This is the perfect opportunity to focus on an internal package for your coaches.

As I’ve mentioned before, I visit enough affiliates throughout the country to know: I have no idea who works there and who is a member. This is a major problem. I’m awkwardly asking, “do you work here?” to countless folks who look at me like an alien from outer space.

I want you to look around. If a new member walks in the door, can they identify a staff member within 1-2 seconds? If they can’t, you need affiliate coach packages.

Professional Yet Casual Look

We're not recommending a super formal collared shirt and khaki pants uniform. We’re recommending something casual that fits into the affiliate space but still professional enough to look great to potential new clients and visitors.

At a minimum, your staff should have at least 4 tees or tanks with COACH clearly identifiable.

Choosing the Right Package

How can you figure out which package is right for you? Here are a few questions to get you organized:

1. What is your budget?
If you have a gym made up of all part-timers, then maybe you only want to spend $50 per person. If you have a set of full-timers, you’re going to want them to look and feel official with the bigger package.

2. How often will someone coach?
If the average staff member coaches 4 times a week, they need 4 shirts. No one wants to work in a sweaty old shirt, and assuming someone is going to do laundry every day isn’t realistic. Make sure everyone has at least one clean shirt per workday.

3. What happens if I grow or someone leaves?
Does this mean I need to take on inventory? Probably. Printing 1 shirt or tank at a time isn’t cost-effective for you. Plan for turnover. Plan for growth. 1-2 extra in each size will not kill you.

Most affiliates get this all taken care of for under $75 a person. If you've ever had to coordinate uniforms at another business, you know this is a steal.

Ready to get started? E-mail us today to get started: matt@foreverfierce.com

For more tips on improving gym staff visibility and member experience, check out our blog on Effective Retention Packages That Boost Customer Loyalty

Frequently Asked Questions (FAQ)

Q1: Why are affiliate coach packages important?
They improve staff visibility for new members and visitors, making it easier to identify coaches quickly.

Q2: How many shirts should each coach have?
Each coach should have at least 4 shirts or tanks to ensure they have a clean option for each workday.

Q3: How do I budget for affiliate coach packages?
Packages typically cost under $75 per person, depending on part-time or full-time staff and inventory needs for turnover.