THOUGHTS AND IDEAS

Gym owners understand the concept of starting from square one better than anyone. Just like new gym members face challenges in their first week, new clients starting a secondary revenue stream with apparel will find the initial order the toughest....

  I have never met a gym owner who has too much time on their hands. Burnout is a major issue in the fitness industry. Gyms are chronically and critically understaffed. Owners and coaches are burnt out. Opening your business...

There is a lot of bad information going around at the moment to do more apparel yourself- set up your own online store, design the webstore, design the merch, load the products, do the sales tax thing, package and label...

As a gym owner, you know that offering apparel is more than just selling t-shirts; it's about building community, brand loyalty, and a sense of belonging among your members. However, managing apparel can be challenging from design and production to marketing...

In our final installment of this series, we're going to explore what truly separates the best clients from the rest of the pack. Here are all the things our best clients do consistently to maximize apparel sales: They have a...

If you have been following us long enough, you know that one of our foundational strategies is the "limited edition mindset". This a great strategy to move your product from the "wish list" to the "to do list". If you're paying attention,...