THOUGHTS AND IDEAS

  I have never met a gym owner who has too much time on their hands. Burnout is a major issue in the fitness industry. Gyms are chronically and critically understaffed. Owners and coaches are burnt out. Opening your business...

There is a lot of bad information going around at the moment to do more apparel yourself- set up your own online store, design the webstore, design the merch, load the products, do the sales tax thing, package and label...

As a gym owner, you know that offering apparel is more than just selling t-shirts; it's about building community, brand loyalty, and a sense of belonging among your members. However, managing apparel can be challenging from design and production to marketing...

In our final installment of this series, we're going to explore what truly separates the best clients from the rest of the pack. Here are all the things our best clients do consistently to maximize apparel sales: They have a...

If you have been following us long enough, you know that one of our foundational strategies is the "limited edition mindset". This a great strategy to move your product from the "wish list" to the "to do list". If you're paying attention,...

 In part 2 of our 3 part series on building and running an apparel program at your gym, we're going to drill down on some of the more intermediate tactics. Today, it is all about marketing. You might be saying...