Gym Owner's Guide To Selling Apparel to Members Part 2

 In part 2 of our 3 part series on building and running an apparel program at your gym, we're going to drill down on some of the more intermediate tactics. Today, it is all about marketing.

You might be saying "no duh. I know I have to market". But when I audit the marketing efforts by clients who say "I was disappointed about sales results", there is very action taken. I don't think this is an effort issue. It is an education issue- they simply don't know what needs to be done. Luckily, we have learned all the hard lessons and distilled all of our knowledge into these guides. 

To take the guess work out of this process, use our marketing guide here:  https://cdn.shopify.com/s/files/1/0345/0685/files/FF_Marketing_8b17b126-1401-4bc9-bc78-3bbaf1e78737.pdf?v=1694544674

It has a bunch of easy to implement tips to get you and your staff on board and organized during an apparel order week.

Use this checklist to organize what to do during the week as well: https://cdn.shopify.com/s/files/1/0345/0685/files/Online_Store_Marketing_Checklist_1_d1f5e97b-756b-4e7f-8622-4ad3c01e371d.pdf?v=1700159799

By following an actual marketing system, you will see greater sales and returns. Do not attempt to freestyle or make this up on your own. You will make mistakes and mistakes cost money, time, and energy. Like everything in life, this relies on consistency and discipline. That is why I made a checklist. A checklist is chaos proof. Just follow the check list I provide and no matter how hectic, how chaotic, and whatever the week brings, you have 3-5 critical tasks that you must complete to truly maximize these orders while they're active

If you would like to chat more about the basics and work on setting up your gym with an apparel program, you can book a call here: https://calendly.com/ffmatt/intro