THOUGHTS AND IDEAS

If you have ever seen any of our work, you may notice that distressed or vintage look and feel of the shirt. This is intentional. When we first started Forever Fierce, as coaches and athletes, we hated working out in...

Inside Jokes and Silly Shirts We all have inside jokes. Whether it is family or friends, I can guarantee there is something that only you and a few others would understand and laugh at. I want to share a story...

Do you have a system for ordering apparel at your gym? Or are you ordering “whenever you can”… I get it. Apparel is far down the list of concerns for you with all of the other obligations you have on...

Why You Should Be Careful With Trendy Gym Items “We saw these badass socks! WE NEED SOCKS!”… You can insert and swap out the word socks for the latest trendy gym items—women’s dolman, suede tee shirts, etc… While these new...

“Let me bring this back to the group and get some feedback”…stop! One of the biggest mistakes we see from clients today is the idea of trying to get consensus from a large diverse group of owners/coaches/clients about the look...

Over the past eight years we have spoken with thousands of gym owners.  We have identified one of the biggest issues in the small business arena today: excess inventory. Inventory is a pain for any business. Whether you’re a big...