Why You Should Be Careful With Trendy Gym Items
“We saw these badass socks! WE NEED SOCKS!”… You can insert and swap out the word socks for the latest trendy gym items—women’s dolman, suede tee shirts, etc… While these new and super trendy ideas sound great… tread lightly.
Stick to What Works
The beauty of a normal cotton/polyester shirt, triblend racerback tank, or heavyweight hoodie is that the educational learning curve of these products is non-existent. You don’t need to educate someone about what a women’s dolman is.
There are many questions that come along with trendy gym items:
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“How does it fit?”
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“Does it shrink?”
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“Is it slim cut or normal cut?”
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“What is the material?”
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“Will it hold up under a hard workout?”
The list goes on.
Avoid Risky Orders
Before you go and order 100 suede shirts, ask yourself:
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“Am I prepared to refund this order if my members don’t like these trendy gym items?”
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“Do I have any idea how to get rid of these shirts if people don’t like them?”
Variety Is Important, But Know Your Limits
Variety is important. We understand that part. But, if you get requests for items you're uncomfortable offering, just don’t offer them.
We've gone on wild goose chases to locate the most perfect women's tank according to the head coach… yet when members go to order it, you have 8 orders and a bunch of time wasted on the project. Stick with the classics, and I promise you will see the best results.
For more tips on gym apparel planning, check out Boost Sales: Top 5 Platforms to Promote Your Apparel Preorder
Frequently Asked Questions (FAQ)
Q1: Why should I be cautious with trendy gym items?
Trendy items often require more education, may not fit all members, and can lead to unsellable inventory.
Q2: How can I avoid risky orders with trendy items?
Order small quantities first and ensure you have a plan to handle returns or leftover stock if members don’t buy.
Q3: Should I stick with classic apparel?
Yes. Classic items like cotton/polyester shirts or triblend tanks sell consistently and reduce risk, while trendy items should be tested carefully.
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