THOUGHTS AND IDEAS

After thousands of jobs, we have heard our fair share of horror stories regarding apparel orders. Here is a list of the three major (recurring) mistakes:  3. Your current vendor handed you a catalog and said "pick whatever you want"! At...

  Ever thought about an official gym dress code for your coaches? It's a great idea. I'm not talking about some stuffy formal uniform that they all have to wear—after all, you want your coaches to work in comfort. I mean relaxing,...

I was checking out the TwoBrain Business Facebook group the other day and Sara from CrossFit Reanimated brought up the hotly debated topic: a coach/staff dress code As someone who has awkwardly walked into many, many boxes asking “do you work...

Choose a Classic Design for Your Summer Visitors Thanks for visiting! So you're thinking about getting some classic tees in for summer? Great decision! If your drop-ins increase over the summer months (as they often do), you'll have a stash of stylish...

What are you doing to stimulate demand for apparel at your gym? Do you have 5-6 apparel items in stock?   Maybe they are folded behind the check in desk in stacks of 10? Are you holding a sale to...

CELEBRATE THE ARRIVAL OF SUMMER  Summer is the best time year to get into shape, and you can bet that your gym members are going to be spending time in the park and on the beach showing off the toned...