Apparel Plan for H1 2020: Key Strategies & Insights

For gym owners, Q1 has traditionally been an easy opportunity for apparel orders thanks to the Open taking up much of the first quarter. Now that the Open has been permanently moved, it’s time to rethink your apparel strategy. In this post, we’ll provide clear guidance on what to order and when over the next six months. Instead of offering apparel “when it feels right,” we’re taking the guesswork out and giving you a precise Apparel Plan.

February/March – Last Chance for Hoodies and Apparel Plan

This period is your final opportunity to offer high-ticket items like hoodies, pullovers, or zip-ups until Fall. If you missed the chance earlier in winter, now is the time to try and sell these premium items. From April through September, gym apparel typically shifts to tees and tanks, so this window is crucial for selling warm-weather transitional pieces. If you’ve already offered a hoodie this year, consider adding a longsleeve or baseball tee option to bridge the gap between winter and spring.

April/May – Memorial Day and Patriotic Designs

April and May are perfect months for themed Apparel Plan. Memorial Day provides an excellent opportunity to release patriotic designs or special editions that celebrate the holiday. Whether you are running a specific hero WOD or a RED-themed month, this is your chance to create something unique for your members. Themed apparel not only stimulates sales but also strengthens member engagement and participation out apparel orders

FAQs

Q1: When is the best time to sell hoodies and high-ticket gym apparel?
A1: February and March are the final opportunities to sell hoodies, pullovers, and other premium items before Fall. If you missed earlier winter sales, consider offering hoodies, longsleeves, or baseball tees to bridge the gap between winter and spring.

Q2: What themed apparel is recommended in April and May?
A2: April and May are ideal for Memorial Day and patriotic-themed designs. You can release special edition apparel or run RED-themed campaigns to engage members and stimulate sales.

Q3: What should gyms focus on for summer apparel?
A3: June and July are perfect for bright, fun summer designs. Tanks and tees in blues, greens, and lighter colors break up the typical dark gym apparel, offering variety and preparing for successful Fall campaigns.

June/July – Summer Designs

Summer is the perfect time to introduce bright, fun apparel and switch things up from the typical black, grey, and darker tones that dominate gym apparel. Summer designs often feature brighter colors like blues and greens, along with new tank and tee options. The goal isn’t to appeal to every member, but to offer variety and break up the monotony of dark apparel. Strategically, this sets your gym up for bigger, more successful apparel campaigns in the Fall.

Planning Ahead

This strategy provides six months of apparel planning, giving your gym a clear roadmap for sales and member engagement. As always, stay tuned for new design ideas—we’re releasing fresh designs every month and have a ton of options ready for 2020.

If you’d like individualized planning tailored to your gym, shoot us an email, and we can schedule a quick phone call to go over your needs and craft a personalized apparel plan.