THOUGHTS AND IDEAS

We've all been there. That one order you thought would be popular, "everyone will love!", and "this is a home run!"...but it flops. You feel dumb for even suggesting it and you decide you lost you apparel mojo forever.  The...

Running an apparel order for the Summer months is surprisingly a polarizing topic. Some gym owners enjoy switching things up. Tanks. Brighter colors. Something much different than people are used to. There are some owners who don't like this idea because the...

  Do you feel like your preorder could use some more juice? Maybe it feels a little stale? I want to give you 7 questions to ask yourself and your staff to see what you can do to boost your...

Audio Version Running a franchise comes with unique opportunities—and unique challenges. While franchise ownership allows you to leverage a proven business model, strong brand recognition, and centralized support, it also means navigating complex relationships with your Franchise HQ. Miscommunication, inconsistent...

In today’s competitive business landscape, one question stands out: What truly drives people to perform at their best? The answer is simple yet powerful—incentives matter. Whether it’s a team in a corporate setting, a franchise network, or an individual pursuing...

  Over the past seven years, the Apparel Plan has evolved from a simple concept to a comprehensive strategy for creating, selling, and scaling apparel. Whether you’re running a gym merch line, a fashion startup, or a franchise, understanding the...