THOUGHTS AND IDEAS
HOW TO GET RID OF OLD INVENTORY
What do you do with the apparel items that “just won’t sell”. No matter what you do and no matter how much you discount it, it will not sell. Maybe you ordered too much inventory through the local vendor. Maybe...
“I’m running a preorder, but my apparel sales are lagging.” This is the equivalent of a client saying “I eat healthy foods but I can’t lose any weight”. There are many factors that go into weight loss. There are many...
What is a good order size? “I have an order for 35. Is this good?” “I have an order for 150. Is this good?” As always, no two affiliates are alike. For our clients on an apparel plan, I have...
SHOULD I GIVE AWAY A FREE SHIRT?
A no brainer idea for most affiliate owners is to give away a shirt for new members. Seems simple and harmless. “Here is your goodie bag and welcome to the family!”. Unfortunately, it’s not as simple as giving away a...
One of the more popular questions I’m asked: “What are your most successful clients doing and how can we do that here?”. The shortest answer is: They have a plan. It’s on paper. They’ve sat down for 15 minutes...
As a business owner, you probably didn’t start the gym with the thought of running a fundraiser for one of your founding members who was diagnosed with leukemia. On the flip side, you may have opened the gym with a...