CASE STUDY: CROSSFIT KOTA
From Spreadsheets to Success: A CrossFit Gym's Journey to Better Apparel Management
In the world of fitness, community and brand identity go hand in hand. When athletes proudly wear their gym's gear around town, it's more than just clothing – it's a symbol of belonging. This was exactly what one gym owner understood when they decided to revolutionize their apparel program.
The Challenge
Like many gym owners, they started with a local vendor and a basic system: emails for collecting orders and spreadsheets for tracking. While this worked initially, cracks began to show. "We would send out emails to collect orders and then track them on a spreadsheet," they recall, with a hint of relief that those days are behind them.
The breaking point came when quality issues emerged, particularly around design capabilities. "I had a creative idea for a shirt, but when I worked with them on the design, their effort was almost laughable," the owner shares. "That's when I started looking for someone who could bring my vision to life."
Finding Forever Fierce
Sometimes the best solutions come from the simplest searches. A Google query for "CrossFit T-shirt designer" led them to Forever Fierce and Matt's team. While moving away from a local vendor initially caused some hesitation – they valued the face-to-face interaction and quick problem-solving that came with proximity – those concerns quickly dissolved.
"From the start, Matt's responsiveness stood out," they explain. "He quickly answered my questions and guided me through the process. He also has an incredibly talented design team. If you have an idea, they'll work with you to bring it to life."
The Transformation
The switch to Forever Fierce brought immediate improvements to their apparel program:
1. A streamlined ordering process through an online form where athletes can easily view and select items
2. Automatic tracking through spreadsheet integration
3. Expanded apparel options, including multiple fits for different preferences
4. Quick and efficient turnaround times
5. Professional design services that truly capture their vision
"Members love it, and it has completely removed the stress of the old system," the owner emphasizes. "It's also reassuring to know that any apparel idea I have can become a reality."
The Results
The gym now offers their members more choices than ever before. In their latest order, athletes could choose between two different T-shirt fits – one more relaxed and one more athletic – ensuring everyone finds their perfect match. This attention to detail helps achieve their ultimate goal: having athletes proudly wear their gear in public.
The Verdict
When asked what they would tell someone considering Forever Fierce, their response is unequivocal: "If you're looking for a partner who is honest, responsive, and creative, I highly recommend working with Forever Fierce for your next apparel order. You won't be disappointed."
This gym's journey from basic spreadsheets to a sophisticated apparel program showcases how the right partner can transform not just processes, but the entire member experience. While they may have found Forever Fierce through a simple search, the results have been anything but simple – they've been game-changing.
In the world of fitness, community and brand identity go hand in hand. When athletes proudly wear their gym's gear around town, it's more than just clothing – it's a symbol of belonging. This was exactly what one gym owner understood when they decided to revolutionize their apparel program.
The Challenge
Like many gym owners, they started with a local vendor and a basic system: emails for collecting orders and spreadsheets for tracking. While this worked initially, cracks began to show. "We would send out emails to collect orders and then track them on a spreadsheet," they recall, with a hint of relief that those days are behind them.
The breaking point came when quality issues emerged, particularly around design capabilities. "I had a creative idea for a shirt, but when I worked with them on the design, their effort was almost laughable," the owner shares. "That's when I started looking for someone who could bring my vision to life."
Finding Forever Fierce
Sometimes the best solutions come from the simplest searches. A Google query for "CrossFit T-shirt designer" led them to Forever Fierce and Matt's team. While moving away from a local vendor initially caused some hesitation – they valued the face-to-face interaction and quick problem-solving that came with proximity – those concerns quickly dissolved.
"From the start, Matt's responsiveness stood out," they explain. "He quickly answered my questions and guided me through the process. He also has an incredibly talented design team. If you have an idea, they'll work with you to bring it to life."
The Transformation
The switch to Forever Fierce brought immediate improvements to their apparel program:
1. A streamlined ordering process through an online form where athletes can easily view and select items
2. Automatic tracking through spreadsheet integration
3. Expanded apparel options, including multiple fits for different preferences
4. Quick and efficient turnaround times
5. Professional design services that truly capture their vision
"Members love it, and it has completely removed the stress of the old system," the owner emphasizes. "It's also reassuring to know that any apparel idea I have can become a reality."
The Results
The gym now offers their members more choices than ever before. In their latest order, athletes could choose between two different T-shirt fits – one more relaxed and one more athletic – ensuring everyone finds their perfect match. This attention to detail helps achieve their ultimate goal: having athletes proudly wear their gear in public.
The Verdict
When asked what they would tell someone considering Forever Fierce, their response is unequivocal: "If you're looking for a partner who is honest, responsive, and creative, I highly recommend working with Forever Fierce for your next apparel order. You won't be disappointed."
This gym's journey from basic spreadsheets to a sophisticated apparel program showcases how the right partner can transform not just processes, but the entire member experience. While they may have found Forever Fierce through a simple search, the results have been anything but simple – they've been game-changing.