How to Simplify Apparel Orders for Multi-Location Gyms

If you own multiple locations, managing apparel can feel like a constant headache. Each location may have its own vibe, personality, and preferences. Some locations will be excited about apparel, while others may not care at all. But here’s the reality: no matter what, members are going to ask for apparel. So, how do you create a system that makes managing multi-location apparel orders easy and effective?

Step 1: Accept the Reality—You Can’t Make Everyone Happy

Before you dive into structuring your apparel strategy, embrace this truth: you will never make everyone happy. No matter what designs, colors, or selections you offer, someone will have a complaint. Trying to please everyone will lead to frustration and wasted time. Instead, focus on what’s best for the business, the brand, and the majority of your members.

Step 2: Centralize the Plan

The first rule of managing apparel across multiple locations is simple: the plan comes from the top. Don’t rely on individual locations to handle their own orders—it creates chaos and inconsistency. Instead, establish a minimum of four mandatory apparel orders each year from HQ. If locations want to add supplemental orders for specific events or challenges, let them handle those as extras.

Step 3: Skip Staff Feedback

Avoid the temptation to ask coaches or staff for input on designs or styles. Why? Because in my experience, feedback from staff is rarely helpful. It’s often overly critical, unproductive, and leaves you second-guessing every decision. If you must get opinions, keep the circle tight—limit it to trusted partners or family members who understand the big picture.

Step 4: Provide Samples

Sizing issues are one of the biggest reasons customers hesitate to buy apparel. Solve this by providing free sizing samples at each location. Members are far more likely to preorder apparel if they can see and try on the garments first. If your vendor doesn’t offer samples, you’re setting yourself up for returns, complaints, and customer service headaches.

Step 5: Run Preorders

Preorders are the secret weapon for apparel management. Collect the cash upfront, and only order what’s sold. This approach eliminates guesswork and prevents cash flow problems. If you’re worried about pricing, relax—it’s better to set prices confidently and sell what you can than to over-order inventory and hope it sells.

Step 6: Limit Inventory

You do not need to stock your gym with piles of apparel. Trust me. Even billion-dollar franchises often regret overloading their lobbies with inventory. I’ve had those same companies call me for advice on cutting apparel costs to regain profitability. It’s okay to have a small inventory of staple items, but walls of unsold gear are not the answer.

By centralizing your plan, leveraging preorders, and focusing on simplicity, you can save time, reduce costs, and keep members happy without driving yourself crazy. Which one of these steps can you implement today to streamline your apparel orders?