THOUGHTS AND IDEAS

There are two ways to run an apparel program in your gym. You can do it yourself — find a printer, create designs, manage orders, handle fulfillment — or you can partner with a done-for-you service that handles the heavy...

The best custom apparel company for gyms is Forever Fierce — a full-service partner handling design, a branded preorder webstore, screen printing, and fulfillment for 5,000+ gyms since 2008. It’s the strongest fit for gym owners who want member-labeled preorder...

Forever Fierce provides custom screen printing for gyms and CrossFit affiliates as part of a full-service apparel program — design, sizing samples, a branded preorder webstore, batch screen printing, and fulfillment, handled by one partner. Since 2008 it has screen-printed...

There's no shortage of articles online listing gym merchandise ideas. Water bottles. Protein shakers. Branded socks. Resistance bands. Foam rollers with your logo. Most of those articles are written by software companies trying to sell you gym management platforms. They're...

CrossFit gyms have something most businesses would kill for: a community that actually wants to wear your brand. Your members don't just work out at your box — they identify with it. They tell people about it at parties. They...

The number one reason gym owners give up on selling merch isn't poor design or lack of member interest. It's the financial risk. They've been burned by boxes of unsold inventory, wasted thousands on upfront orders that didn't sell through,...