What Is a Good Order Size? A Complete Guide for Buyers

What Is a Good Order Size?

“I have an order for 35. Is this good?”
“I have an order for 150. Is this good?”

As always, no two affiliates are alike. For our clients on an apparel plan, we have them commit to a baseline goal for every apparel order. How we do that is to take 25–30% of your current membership and use that number as the goal.

Example:
If you have 100 members, your goal for every apparel order should be 30.

What If I Don’t Reach the Goal?

The reason we set a baseline number is because we need something to give us a measuring stick. If you don’t hit 30, it gives us a set of questions to ask about how to raise that number next time.

What If I Exceed the Goal?

Same as above. It gives us a great set of questions to ask. Figure out exactly why this order was so popular and run the same exact process next order.

Rule of Thumb for Apparel Orders

Here’s how you should look at apparel numbers to figure out if an order is successful:

• Minimum: 25–30%

• Good: 35–40%

• Great: 50–55%

• Outstanding: 60%+

For tips on boosting preorder numbers, check out our guide on When You Should Carry Inventory: Key Strategies for Success

Frequently Asked Questions (FAQ)

Q1: How do I calculate a good order size?
Take 25–30% of your current membership as the baseline goal for each apparel order.

Q2: What if my order is below the baseline goal?
It gives you insights into what changes are needed to improve future orders and reach your target.

Q3: What if my order exceeds the baseline goal?
Analyze why the order was so successful and replicate that process for future orders.