SHOULD I GIVE AWAY A FREE SHIRT?
A no brainer idea for most affiliate owners is to give away a shirt for new members. Seems simple and harmless. “Here is your goodie bag and welcome to the family!”. Unfortunately, it’s not as simple as giving away a free shirt.
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It trains new clients that apparel and the items in the goodie bag have no value. Simply: if it had any value, you would not give it away for free.
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You will need to carry inventory. You’re not going to find any vendor who is going to print 1 small tank top or one 2XL tee every time you need it.
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If you carry inventory, it will be nearly impossible to forecast and project sizing. So you may order 150 shirts, sell out in a particular size, and still have 80 shirts left. You’ll need to reorder in smaller amounts to ensure you have something for everyone.
A better strategy is to give new members a gift card. They can use it on whatever they feel is best- supplements, apparel, personal training.