THE DIFFERENCE BETWEEN PRICE AND COST
Our clients know one thing. They know the difference between price and cost.
The inexperienced owner will shop based on price. I’ve heard it all before “this is a commodity. I am going to shop on price”…Ok. “One of my members print shirts on the side and will cut me a deal”… I know how this is going to end.
One thing the local guy forgot to tell you…. You need to supply them with the finished artwork- that will set you back $100-300.
Then, the local guy forgot to tell you about the set up and screen fees. Another $60-100.
Now, the local guy forgot to tell you the items are out of stock and you’ll need to wait until they arrive back in stock.
One last thing, the items are back in stock, but your local pal cutting you a deal is super busy and your order takes a back seat for 3-4 weeks because they have “real” clients to work for.
So 8 weeks later, you pay your invoice for 50 shirts and they “only” cost $10.15. Now, for all the time wasted in this process (5 weeks), if you were the owner, the extra $1-2 per item doesn’t sound so bad.