Webstores: Why It Flopped
We’re here! The silver bullet solution to send all headaches and apparel problems forever! The online store! You’ve seen other gyms do it and it looks like it works! This is your panacea!….not quite.
75% of all new calls revolve around an online store. Most owners believe that the online store option will end all headaches with apparel- No more chasing down people for payment, no inventory commitments, ease of logistics…all of this CAN be true and CAN be a feature of the online store option, but you need to do the work on your end as well. Simply putting a t-shirt on a link and pasting the link on your facebook page once is a great recipe for a huge letdown.
Here are our tips to maximize the online store:
Promote it- We provide marketing templates for you to copy and use. Marketing is always awkward and “selling” can make people squirm. What do I say? When should I post? Where should I post? I feel like I’m posting too frequently! I’m being annoying!…stop. You’re not. Most clients are under promoting their apparel. Once the design is set, it’s “on to the next one”…If your apparel sales are lagging, you need to evaluate your marketing. Did you post every day during the preorder? Where did you post? Again, we take care of all of this for you with our marketing templates.
Educate- It is extremely important to provide context as to who you’re working with. Simply sending someone a link and saying “go buy this” is shady. If you’re new to working with us, you need to tell people who we are so they are comfortable with the check out process. Handing money to some random company on the internet makes people unease and provides them an excuse not to buy. You don’t need to provide them with our life story. Just simply: “We’re working with Forever Fierce. We’re partnering with them to provide you guys with the best apparel for our community. The link is open for 7 days. Once the preorder closes, they will print everything and ship it to the gym. We trust them to handle this process and rest assured, if you have any questions or concerns when your order lands, they’re here to help and fix it.”
Samples- We offer complimentary samples for every order. We do this to put people at ease with the sizing. We’ve all purchased something online based on a size chart, received it, and it fits nothing like the size chart said it would. Tell your members samples are available for sizing purposes. This will put them at ease and encourage more sales.