Let's Talk Pricing

 

I'm sure you've been here too as a gym owner...

When I have a meeting with someone, I can sense when they are nervous about pricing. I have done enough sales training to know that you should always talk about price at the end, after identifying a problem, a motive, a trigger for change, and then laying out the plan for solving the problem.

In my experience dealing with small business owners, this does not work. If people are overly concerned with pricing, just talk about it upfront. Get it out of the way. We've all been there, holding a very important concern or question in our head and not paying attention to a word being said until we blurt it out. Once we do, we feel better and can actively listen.

In our situation, a new client will hear and read all the reviews and think this is going to cost a fortune or become another costly monthly expense. The reviews are 95% positive, so they assume there must be a catch.

There is no catch. I don't like "catches" and surprises in my personal life, so I don't do that to others.

As I have told everyone from day one: if you follow what I recommend, this should cost you $0 out of pocket. There are no artwork, production, or monthly fees. Our pricing is based on the design itself. It is very rare for someone to truly beat us on pricing. Those who do usually aren't telling the whole story—some weird discount, some bartering deal, etc.

Even in the worst-case scenario, defined as the minimum order of 24 items, you should still net a 30-40% profit margin. It's still profitable even with the smallest possible order!

We do this because we believe in working with business owners in a straightforward and beneficial manner. There are many tricks to squeeze more dollars out of you, but I reject all of those ideas. Simply work with us when you want to. No contracts, fees, or crazy commitments. We're just here to help when you need us.