Matt Albrizio

About13 years building apparel programs that gyms actually run.

Matt Albrizio is VP of Sales at Forever Fierce, the custom apparel partner built specifically for gym owners. He joined the company in 2013 and has spent the 13 years since turning gym apparel from an afterthought into a real, repeatable revenue line for thousands of fitness communities.

Over that span, Matt has generated more than $25M in custom apparel revenue through strategic e-commerce operations, and personally processed and fulfilled 25,000+ customer orders — the bulk of Forever Fierce's 30,000+ lifetime orders for its network of 5,000+ gyms since 2008. He developed a proprietary merchandising system that increased gym-owner sales by driving member engagement and purchase conversion, and built and scaled the company's Shopify store into the top 1% performance tier through conversion optimization and user-experience work.

Today he manages a portfolio of 700+ active gym accounts with consistent monthly growth and retention. He also designs the AI-driven automation systems that run much of Forever Fierce behind the scenes — order tracking, production reporting, and customer follow-up — freeing the team to focus on design and service. The guides published under his name on this site are drawn directly from that operating experience — real participation rates, real margins, and the preorder model Forever Fierce has refined across thousands of drops.