Why CrossFit Coordinate in Cary, NC Switched to Forever Fierce for Gym Apparel

Running a CrossFit gym means more than just programming workouts—it’s about building community, culture, and brand identity. One of the best ways to showcase that identity is through high-quality gym apparel. But not all apparel vendors make the process easy. That’s why CrossFit Coordinate in Cary, NC decided to switch to Forever Fierce for their gym merchandise needs.

In this post, we’ll share their journey—how they used to handle apparel, why they switched vendors, and what their experience has been like since partnering with us.

Before Forever Fierce: A Complicated Process

Before working with Forever Fierce, CrossFit Coordinate was piecing together apparel orders through outside platforms:

• Designing on their own using sites like DesignCrowd

• Ordering from multiple vendors depending on design complexity

• Managing logistics in-house, including order forms, billing, and calculating extras

While this system worked, it was time-consuming and inconsistent. The gym leadership wanted something more streamlined and professional.

Why CrossFit Coordinate Decided to Switch Vendors

The main reason? Consistency and relationship building.

They were ready to move to a partner who:

• Understood their brand and community

• Provided reliable communication and repeat collaboration

• Took logistics off their plate, so they could focus on their members

As they shared:

“We wanted to work with someone who could get used to our brand and what we’re looking for, as well as working with the same people over and over. That’s really helpful in the long run.”

How They Found Forever Fierce

This wasn’t an overnight switch.

Peter from CrossFit Coordinate had connected with Forever Fierce a few years back, but at the time, the gym was still small and not heavily focused on apparel. What stood out was the consistent follow-up and relationship building.

Forever Fierce stayed in touch every few months, and when the timing was right, CrossFit Coordinate decided to give it a try.

The Results: Streamlined Gym Apparel for Cary’s CrossFit Community

Since making the switch, the gym has noticed major improvements:

• Streamlined ordering: No more Google forms, manual billing, or order calculations

• Ready-to-distribute products: Apparel arrives pre-labeled and packaged for members

• Collaborative design process: Even with back-and-forth, the end result reflects the gym’s vision

• Less admin time for gym owners: The system takes a huge burden off staff

In their words:

“It’s taking a lot off of my plate from a logistics standpoint. The ordering process is much better and streamlined.”

Advice to Other Gyms Considering Forever Fierce

CrossFit Coordinate has one piece of advice for other gyms thinking about switching vendors:

“There’s no reason not to try. Because there is no requirement aside from the minimum order—which you’re very upfront about—there’s really not a reason to not try it.”

Final Thoughts

CrossFit gyms thrive on community, and apparel is one of the best ways to strengthen that identity. For CrossFit Coordinate in Cary, NC, partnering with Forever Fierce has meant less stress, a smoother ordering process, and apparel that truly represents their brand.

If your gym is tired of handling apparel the hard way—or just wants a partner who understands CrossFit culture—Forever Fierce makes it easy to upgrade.

Ready to streamline your gym’s apparel process? Get started with Forever Fierce today.