As gyms continue to adapt to changing circumstances, having a clear apparel plan is essential. If it isn’t planned, it won’t get done. That’s why we’ve put together a recommended apparel plan for Q3 of 2020 to help you stay organized, ahead of schedule, and ready to meet member demand. Webstores will remain open for the foreseeable future, so now is the perfect time to map out your next orders. With a plan in place, you can focus on running your gym while we remind you when the timing is right for your next apparel release.
Why Apparel Plan Matters
Without a plan, apparel orders often slip through the cracks. A strategic approach ensures timely releases for seasonal or themed apparel, maximum engagement from your members, and higher sales with less stress. By committing your plan to paper, you can take a proactive approach and ensure your apparel is always ready when your members want it.
Suggested Apparel Plan for Q3 2020
March/April: Stronger Together
Most gyms have already wrapped up this order, but if you haven’t, there’s still time. These designs emphasize community and resilience, which is perfect messaging for the ongoing challenges. Stronger Together apparel reinforces member loyalty and keeps your gym connected, even when operating online.
May/June: Patriotic Designs
While reopening schedules remain uncertain, we anticipate strong demand for patriotic designs. As the country begins to recover, these items tap into a national sense of pride. Patriotic apparel is versatile, working not just now, but throughout the year for July 4th, Labor Day, and Veterans Day.
June/July: Summer Designs
Summer orders are a great way to refresh your apparel line with lighter, brighter options. Offering tanks, tees, and fun summer-themed designs gives your members a break from the usual dark colors. These seasonal choices keep your store exciting and encourage repeat purchases.
Stay on Top of Your Apparel Schedule
With this Q3 plan, you won’t have to worry about missing the perfect timing for your orders. We can provide reminders and guidance so your gym stays organized and ahead of the competition. To get on the follow-up list and ensure you never miss an order, email Matt today: [Email Matt].
Email Matt to get on the follow up list: Email Matt
FAQs
Q1: Why is having an apparel plan important for my gym?
A1: Having a clear apparel plan ensures timely releases, maximizes member engagement, and increases sales. Without a plan, orders often slip through the cracks, causing missed opportunities and added stress.
Q2: What types of designs should I consider for Q3?
A2: For Q3, recommended designs include:
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March/April: Stronger Together (community and resilience themes)
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May/June: Patriotic designs (national pride for upcoming holidays)
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June/July: Summer designs (lighter, brighter apparel to refresh your store)
Q3: How can I stay on top of my apparel schedule?
A3: You can stay organized by committing your plan to paper and signing up for reminders and guidance. This ensures you never miss the perfect timing for your orders. Contact Matt via email to join the follow-up list.
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