Web Store Update: What’s Working for Online Success

We are a month into running Web Store Update on behalf of our fitness clients. As of 4/14, here is a snapshot of the profit checks (gym names blurred out for privacy reasons). 

As of today, we have distributed $10,079.13 back to gym owners. This demonstrates the potential of a well-planned apparel program to create additional revenue for gyms. After speaking with gym owners who have received $1,000 checks, we discovered key strategies that set them apart and helped them achieve these results.

1. Post Frequently

Successful gym owners post regularly about their apparel preorders. On a typical 7-day preorder, they share 3-5 reminders across social media, emails, or gym communication channels. Frequent posts keep apparel  and web store update top-of-mind for members and create consistent visibility, increasing the likelihood of purchases.

2. Announce Before and After Each Class

Timing is crucial. These gym owners make announcements before and after each meeting, reaching members when they are already engaged and paying attention. By using moments when members are present, they ensure apparel messages are noticed rather than lost in the shuffle of emails or social media feeds.

3. Use Shorter Deadlines

Successful gym owners implement shorter deadlines for their apparel orders. This isn’t a 24/7/365 online store; deadlines create urgency and spur action and web store update. Tight deadlines help members prioritize their purchases, encouraging them to make quick decisions and support the gym. In today’s environment, helping people focus on meaningful actions is key to driving apparel sales.

Takeaway

By posting frequently, making timely announcements, and setting shorter deadlines, gym owners are successfully turning apparel programs into real revenue streams. Following these strategies can help you maximize your apparel sales and generate additional income for your gym.

Now is the time to follow best practices. No need to reinvent the wheel and try a crazy new strategy. Secondary income streams are more important than ever before. Simply follow our best practices and recommendations and keep it moving! 

FAQ

Q1: How can I maximize revenue from my gym apparel program?
A1: Maximize revenue by posting frequently about apparel preorders, making timely announcements, and setting shorter deadlines. Regular communication keeps apparel top-of-mind and encourages member purchases.

Q2: When should I announce apparel preorders to members?
A2: Announce before and after each class or meeting. Members are most engaged during these moments, which increases the likelihood they’ll notice and act on apparel promotions.

Q3: Why are shorter deadlines effective for apparel sales?
A3: Shorter deadlines create urgency, encouraging members to make quick decisions. This helps focus attention on meaningful actions and boosts overall apparel sales.