Maximize Your Savings with Exclusive Apparel Preorder Discounts

Discounts: A Smart Strategy

Discounts can be a powerful tool when used strategically. Many businesses fear them, but apparel preorder discounts—applied correctly—are not harmful. The key is how you use them.

The Power of Price Savings

One of the strongest motivators for customers to act on a preorder is the opportunity to save money. Preorders remain the most effective way to manage merchandise orders, but some clients struggle to get participation. If samples, aggressive marketing, or shorter preorder windows fail, try offering apparel preorder discounts.

Discount the Right Number

Say you typically sell apparel for $27 and discount to $22. That’s discounting the wrong number. Instead, set a higher price point and then discount from there.

How This Works

Example: “Our new tees and tanks are available for preorder at $27.99. If you wait to buy from inventory, the price will be $35. Preorder now to lock in the discount. Check out our latest Black Camo Pullover Hoodie for a stylish and comfortable look.

You’re discounting from a higher price ($35) to your ideal point ($27.99). Even popular stores sell shirts for $35, proving the model works.

When and How to Use Discounts

How to:
Set a price point $5–8 higher than your ideal selling price. If you want $27, list $32 and offer the preorder at $27.

When to:
Use this if preorders are lagging. Offering apparel preorder discounts from a higher price stimulates demand without lowering product value.

Final Thoughts

Discounting, when done right, can be a game-changer for your apparel sales. By setting a higher price and offering apparel preorder discounts, you encourage customers to act while maintaining value.

For more proven tactics, check out our guide on Webstores Failure to avoid common mistakes in your next campaign.

FAQs

Q1: Why are apparel preorder discounts effective?
They create urgency and encourage customers to purchase before the product is released.

Q2: How much should I increase the base price before discounting?
Increase it by about $5–8 above your ideal selling price.

Q3: Will discounts devalue my brand?
Not if done strategically. Higher base prices with preorder discounts preserve product value while driving sales.