Paralyzed With The Process
“I’m paralyzed with selling retail in the gym! Help!”. If you’ve ever been “stuck” with the apparel process, it can be crippling. You have one coach in your ear about how they don’t like the design. You have your spouse in the other ear about how the love the design. Who is right? In this article, we’ll examine the two parts of the process where people get stuck and how to get “unstuck”.
Design- “No one will ever wear this color in the gym!" says your head coach. Is this a fact or opinion? Have they surveyed every single person in the gym about their preferred tank color? No. This is an opinion and a guess.
As we tell all clients, a good measuring stick for apparel is this: If you’re hitting at least 30-40% of the overall gym membership for retail orders, you are absolutely crushing it and doing great. (Quick math: if you have 100 members, you should aim for 30-40 preorders and then add a few extra in at the end for drop ins and visitors.)
So if we apply the reverse odds to this, 2/3 people may not like the design for this month. No big deal! The purpose of an apparel plan and strategy is to create 3-6 designs throughout the year that appeal to everyone. That does not mean every order will appeal to every single member.
Just be at peace knowing the goal is not to satisfy everyone and to sell a tee or tank to every single member in the gym on every single order.
Logistics- We understand you are very busy and you only have so much bandwidth for “selling”. Luckily, we have 3 unique options to help you stay organized and on top of your apparel sale. We offer 3 preorder tools to help our clients.
- Paper and pencil form. Don’t have time to tinker and make a sign up sheet? No problem. Simply ask us for one and we’ll make it for you!
- Online form- We can make you a clean online preorder form. Here is an example: https://foreverfierce.com/pages/preorder. It does not collect payment. It is simply an organizational tool. You will need to collect payment from your clients.
- Website- We can handle the entire process for you- we would create a private store link for you. We collect the payment and cut you a profit check. If you’re curious to how we structure web stores, simply send us a message and we’ll walk you through how we set up a web store to maximize sales