Boost Sales: Top 5 Platforms to Promote Your Apparel Preorder

5 Must-Post Places for Your Apparel Preorder Promotion

We’ve spent time getting the design in place—now is the time to let people know the preorder is live. Make sure you hit all five of our “must post” locations to maximize your apparel preorder promotion!

1. Locker Room / Changing Area

Most members will cycle through the locker room when they arrive. Be sure to post an announcement with a picture of the design and clear instructions on HOW they can preorder. Believe it or not, most people are completely unaware of how to preorder something unless it is explained very clearly. This is a simple but powerful way to kickstart your apparel preorder promotion.

2. Front Desk

As people check in, have a reminder about the preorder deadline at the front desk. Make it eye-catching—perfection isn’t necessary. A simple, bold announcement can be enough to get attention and increase preorder sales.

3. Before and After Class

These are the folks most likely to buy your new apparel, not casual visitors or one-time drop-ins. Make a short announcement before and after class about the new apparel. It may feel awkward or “sales-y,” but your members want to support their tribe. For example, say: “Our zip-up preorder is open until the 23rd. See me after class if you want one. Samples are at the front desk, and here is a picture of the design.” Using this approach helps drive interest and boosts your apparel preorder promotion naturally.

4. Instagram

Skip Facebook—it’s too distracting. Birthdays, friend requests, endless notifications. Instagram allows for a focused, clean display of your preorder design. Share clear, visually appealing posts to ensure more of your audience sees your apparel preorder promotion.

5. Email List

Many gym owners underutilize their email list, fearing they’ll “spam” members. This is a mistake. Members want to hear from you! Email remains one of the most effective ways to inform people about your preorder, timeframe, and relevant details. Send a couple of well-crafted emails throughout the preorder period to maximize reach.

To learn more strategies for maximizing gym apparel sales, check out our How to Delegate Apparel Orders to an Employee: Step-by-Step Guide

Frequently Asked Questions (FAQ)

Q1: What are the best places to promote an apparel preorder?
Locker rooms, front desk, before/after class, Instagram, and email are the top five spots to reach your audience effectively.

Q2: How often should I remind members about the preorder?
Make announcements before and after class and send 1–2 emails during the preorder window to keep members informed without spamming.

Q3: Should I use Facebook for preorder promotion?
Facebook is often distracting; Instagram and direct communication like email and in-person announcements are more effective.