How to Increase Shirt Sales at Your Gym

Stimulate Demand, Don’t Just Stock Inventory

What are you doing to increase shirt sales at your gym?

Do you have 5-6 apparel items in stock? Maybe they are folded behind the check-in desk in stacks of 10? Are you holding a sale to sell some leftover shirts?

Unfortunately, none of those situations above actually stimulate demand or spur action. In today’s fast-paced, super competitive world of marketing and commerce, many brands are competing for your members’ dollars. The only way to “cut the line” and get to the front of your client’s mind is to stimulate scarcity.

The Power of Preorders and Limited Editions

This means holding a preorder, limiting extras, and being disciplined about each item being its own unique limited edition offering.

Throw out the normal excuses such as “I’ll order 30 more…just in case!” Have discipline about ordering a handful of extras, and be okay telling someone, “Dang, sorry you missed out on this order. Don’t worry. Next order, just make sure to sign up ahead of time and reserve your item before we close the pre-order.”

Taking Action to Boost Sales

By creating a sense of urgency and exclusivity, you are giving members a reason to act now rather than later. This simple approach can dramatically increase shirt sales and help your gym apparel business thrive.

For more tips on selling gym merchandise efficiently, check out our blog on Featured Design: June '17 – Inspiring Creative Highlights to take your apparel sales strategy to the next level.

Frequently Asked Questions (FAQ)

Q1: How can I stimulate demand for my gym apparel?
Focus on preorders, limited edition items, and creating urgency for members to act quickly.

Q2: Why is stock alone not enough to boost sales?
Having items in stock does not create excitement or urgency, so members are less likely to make a purchase.

Q3: How many extra items should I order?
Order only a handful of extras and communicate that items are limited to encourage preorders.