Master Your Growth with the Two Brain Roadmap Plan

We’re excited to share that we were recently included in the Two Brain Roadmap. If you’re a Two Brain client, this is especially for you. Our module can be found in the “Revenue Diversity” section under “Sell More”, where we created Module 7: “Make $1,000 Profit on Retail Sales or Subleasing Your Space.” When it comes to apparel sales, the best way to pocket $1,000 profit is simpler than you might think.

Hold a Preorder

A preorder creates urgency, and urgency converts. Simply put, the more urgency you create, the more sales you generate. Experiment with different preorder window lengths. Some clients run preorders for 5 days, while others go as long as 10 days. Based on our experience, 7 days works best for giving everyone a fair chance to make a purchase. The preorder strategy isn’t just about timing—it’s about creating excitement and anticipation for your members.  Stay cool and strong during your workouts with the Midtown Steel Fitness Tank, designed for maximum comfort and performance.

Promote Before and After Every Class

Promotion is key, and it’s not as “salesy” as it might feel. You need to repeat your message multiple times for members to notice it. One Facebook post on Monday at 1:30 PM won’t cut it. Announce the preorder before and after every class and send reminders on all communication channels to maximize reach. Most people need multiple touchpoints before taking action. Trust the process—you’re not being too pushy.

Switch Up the Designs

Your logo in white ink on a different color shirt can only go so far. Keep things fresh to capture your members’ attention. Join our private gym owner email list, where we share design ideas, themes, and garment suggestions each month. These ideas don’t require you to order every month—they simply stimulate creativity and remind you when it’s time to order apparel. This keeps your offerings exciting and encourages consistent sales without overwhelming you. Sign up here to receive these exclusive ideas: http://eepurl.com/bRAVun.

Takeaway: Consistency and Creativity Drive Profit

By holding preorders, promoting consistently, and refreshing your designs, making $1,000 profit from apparel sales becomes achievable. These small, strategic steps compound over time, helping you generate additional revenue and keeping your members engaged. Module 7 in the Two Brain Roadmap breaks this process down, giving gym owners a clear roadmap for retail sales success. If you’re looking to grow your apparel revenue without adding stress to your workload, this module is a must-see.

FAQs

Q1: How can I use preorders to increase apparel sales?
A1: Preorders create urgency, which boosts sales. Most gyms find a 7-day preorder window works best, giving members a fair chance to purchase while building excitement and anticipation for your apparel.

Q2: How often should I promote apparel preorders to members?
A2: Promotion is key. Announce preorders before and after every class, and send reminders via all communication channels. Repeating your message multiple times ensures members notice and act.

Q3: How can I keep apparel designs fresh for consistent sales?
A3: Switch up designs regularly. Use new color combinations, logo placements, or monthly design ideas from expert resources. Fresh, creative designs keep members engaged and encourage repeat purchases.