A gym merch webstore is a private online store built specifically for your gym's apparel drop. It's not a print-on-demand storefront that sits online indefinitely. It's not a general ecommerce site. It's a focused, time-limited ordering page where your members browse your custom designs, select their sizes, and pay — all during a 7-10 day preorder window. When the window closes, the store closes. Every item ordered gets printed and shipped to your gym.
WHAT THE WEBSTORE IS (AND ISN'T)
Your Forever Fierce webstore is a private link — separate from every other gym's page. It features only your designs, your gym's branding, and the products available for that specific drop. Members don't see other gyms' merch. They see a clean, professional shopping experience built around your brand.
This is not a print-on-demand store. Print-on-demand stores sit open 24/7 with dozens of designs, and they convert at less than 2% because there's no urgency to buy. Our webstore model is the opposite: limited designs, limited time, maximum urgency. That's why it works.
The webstore is also not another tool you have to manage. We build it, we load the products, we handle the payment processing, and we manage the order data. You get a link to share. That's your only job.
HOW THE 7-DAY PREORDER WINDOW WORKS — AND WHY IT CONVERTS
The 7-day window is the engine that drives sales. Here's why it's so effective:
Urgency. When members know the store closes on a specific date, they act. There's no "I'll get it later." Later doesn't exist. This is the same psychology that drives limited-edition sneaker drops and flash sales — except your product is even more exclusive because it's custom to your gym.
Scarcity. Each design is produced once. If a member misses the window, they miss the design. This trains your community to pay attention to future drops and order quickly. Members who miss one drop almost never miss the next.
Simplicity. Members go to one link, see the available products, pick their size, and check out. The store supports Apple Pay, Google Pay, PayPal, and all major credit cards. Average checkout time is under 2 minutes.
Social proof. During the window, you can announce order counts ("42 members have already ordered — don't miss out"), which creates momentum and FOMO among members who haven't ordered yet.
The biggest spike in orders happens in the final 24-48 hours before the store closes. This is consistent across thousands of gym drops. The deadline does the selling for you.
HOW PROFIT WORKS
Here's the simple version: we set a cost per item, you set the retail price, and the difference is your profit. We collect all payments through the webstore and cut you a check after the order closes.
Example — Tee-Only Drop: Your cost per tee is $15. You price it at $30. Your profit is $15 per shirt. If 40 members order, that's $600 profit from a single drop — and you didn't spend a minute collecting payments or tracking sizes.
Example — Mixed Drop (Tees + Hoodies): Tees cost you $15, priced at $30 ($15 profit each). Hoodies cost you $40, priced at $60 ($20 profit each). If 30 members buy tees and 15 buy hoodies, that's $450 + $300 = $750 profit from one drop.
Example — Fleece-Heavy Drop (Fall/Winter): Crew necks cost you $40, priced at $60 ($20 profit each). Hoodies cost you $40, priced at $60 ($20 profit each). Beanies cost you $20, priced at $30 ($10 profit each). A 45-member order across these items can easily push $1,000+ in profit from a single seasonal drop.
Run 4 drops per year and you're looking at $3,000-5,000 in annual apparel profit with minimal time investment.
WHAT CHANGES THE PRICE
Ink colors. A 1-color front print is the most affordable. Adding colors or print locations (front and back, sleeve print) increases cost. Most gym designs work beautifully in 1-3 colors.
Garment choice. A basic cotton tee costs less than a tri-blend or premium brand. Hoodies and crew necks cost more than tees. We help you choose garments that balance quality, comfort, and margin.
Print placements. Front only is standard. Adding a back print, sleeve hit, or inside-neck label adds to the per-item cost. We'll recommend what makes sense for each design.
Order quantity. Larger orders bring the per-item cost down. The webstore minimum is 24 pieces per design. Orders under 24 can still be fulfilled with a small per-item increase, or you can order a few extras to reach the minimum.
We provide full pricing before the webstore goes live so you can set your retail prices with confidence. No surprises.
IS IT WORTH IT FOR A 50-100 MEMBER GYM?
Yes. This is one of the most common questions we get, and the math always supports it. A gym with 75 members and a 25% participation rate sells roughly 19 items per drop. At $15 profit per item, that's $285 per drop. Run 4 drops per year and you're at $1,140. That's found money — profit you weren't generating before, from a system that requires almost none of your time.
Smaller gyms also tend to have tighter communities, which often means higher participation rates. We've seen 50-member gyms hit 35-40% participation because every member feels personally connected to the brand. The webstore minimum of 24 pieces is well within reach for any gym with 50+ active members running a properly marketed drop.
If your gym has members and those members wear clothes, a webstore drop is worth it.
WHAT HAPPENS AFTER THE STORE CLOSES
The preorder window closes, we pull the final order data, and production begins immediately. Turnaround is approximately 2 weeks. Orders ship to your gym, sorted and ready for member pickup. We send you a profit check for the difference between total sales and production cost. Then we start planning the next drop.
Q: Is there a cost to set up a webstore for my gym?
A: No. Webstore setup is free for every Forever Fierce client. There are no setup fees, no credit card processing fees passed to you, and no monthly charges.
Q: What if we don't hit 23 orders on the webstore?
A: You have two options — order a few extra pieces to reach the minimum (smart for having backup inventory), or we produce under 24 at a slightly higher per-item cost. Either way, your order gets fulfilled.
Q: Can members get items shipped directly to them?
A: Yes. Members can choose to ship to your gym location for free pickup or pay for direct shipping to their home address.
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