BoomTown CrossFit’s Transformation: How Forever Fierce Revolutionized Apparel for Their Community

Michael Venable, owner of BoomTown CrossFit, had a vision for his gym’s apparel that went beyond the mundane. Initially, he relied on a local apparel store, but the partnership left much to be desired. “The timeframe for getting orders, the follow-up, and overall customer service just weren’t cutting it,” Michael shares.
Determined to find a better solution, he turned to Google—and that’s when Forever Fierce entered the picture.

A Leap of Faith

Michael’s primary concern was the shift to online ordering. “I thought it might be an extra step people wouldn’t be willing to take,” he admits. The fear of complicating the process for his members loomed large, but the promise of streamlined operations and improved customer service compelled him to give it a shot.
As he moved through the process, those fears quickly dissipated. “The graphic design process was effortless, and they truly listened to what we wanted,” Michael says. The attention to detail, coupled with the exceptional quality of the merchandise, made it clear this wasn’t just another vendor—it was a partner who understood his needs.

Streamlining Success

Working with Forever Fierce has been a game-changer for BoomTown CrossFit. The apparel process is now seamless, from design to delivery. Members embraced the online ordering system, appreciating the professional designs and consistent quality.
“Everything is easier now,” Michael shares. “It’s not just about the merchandise; it’s about how much simpler it makes things for me as a business owner.”

Michael’s Advice to Fellow Gym Owners

To anyone hesitant about switching vendors, Michael has one simple piece of advice: “Give it a try! There’s always room for improvement, and anything that makes life easier for a business owner is worth exploring.”

From Challenges to Opportunities

Michael Venable’s journey with Forever Fierce is a testament to the impact of choosing the right partner. At BoomTown CrossFit, apparel is no longer a headache—it’s an opportunity to build community, boost member satisfaction, and simplify operations.

If you’re ready to transform your gym’s apparel game, take a page from Michael’s book. Sometimes, the right change can make all the difference.