Michael Venable, owner of BoomTown CrossFit, had a vision for his gym’s apparel that went beyond the mundane. Initially, he relied on a local apparel store, but the partnership left much to be desired. “The timeframe for getting orders, the follow-up, and overall customer service just weren’t cutting it,” Michael shares.
Determined to find a better solution, he turned to Google—and that’s when Forever Fierce entered the picture.


A Leap of Faith


Michael’s primary concern was the shift to online ordering. “I thought it might be an extra step people wouldn’t be willing to take,” he admits. The fear of complicating the process for his members loomed large, but the promise of streamlined operations and improved customer service compelled him to give it a shot.
As he moved through the process, those fears quickly dissipated. “The graphic design process was effortless, and they truly listened to what we wanted,” Michael says. The attention to detail, coupled with the exceptional quality of the merchandise, made it clear this wasn’t just another vendor—it was a partner who understood his needs.


Streamlining Success


Working with Forever Fierce has been a game-changer for BoomTown CrossFit. The apparel process is now seamless, from design to delivery. Members embraced the online ordering system, appreciating the professional designs and consistent quality.  Explore our Prototype Long Sleeve collection for a perfect blend of comfort, style, and performance.


“Everything is easier now,” Michael shares. “It’s not just about the merchandise; it’s about how much simpler it makes things for me as a business owner.”


Michael’s Advice to Fellow Gym Owners


To anyone hesitant about switching vendors, Michael has one simple piece of advice: “Give it a try! There’s always room for improvement, and anything that makes life easier for a business owner is worth exploring.”

Discover more success stories in gym apparel.

From Challenges to Opportunities

Michael Venable’s journey with Forever Fierce is a testament to the impact of choosing the right partner. At BoomTown CrossFit, apparel is no longer a headache—it’s an opportunity to build community, boost member satisfaction, and simplify operations.

If you’re ready to transform your gym’s apparel game, take a page from Michael’s book. Sometimes, the right change can make all the difference.

FAQs

Why switch from a local apparel vendor to Forever Fierce?
Local vendors often have slow turnaround, inconsistent quality, and limited customer service. Forever Fierce streamlines the process from design to delivery.

How does online ordering affect members?
Members embraced the online system. It simplifies ordering, ensures consistent quality, and reduces hassle for both owners and members.

What makes Forever Fierce different from other vendors?
They provide professional designs, exceptional quality, and a partner-focused approach that listens to your needs and simplifies operations.

What advice do gym owners have about switching vendors?
Don’t hesitate—trying a partner that simplifies processes and improves quality is worth the leap.

 

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