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Running a preorder is our top strategy to keep your apparel sales sustainable and highly profitable.

Avoid Excess Inventory

One of the biggest challenges in retail is managing excess inventory. Buying 100 shirts and hoping they sell quickly can lead to financial strain. Just one order with too much inventory or the wrong design can deter you from offering apparel again.

Preorder Strategy

To mitigate these risks, run a preorder campaign for at least a week. Collect most sizes and payments upfront during the preorder period. This ensures all items are paid for at the time of ordering, preserving your cash flow. While maintaining a small inventory of 6-12 extra pieces is advisable, a preorder strategy ensures apparel sales do not impact your core business or cash flow.

Preorder Options

Option 1: Paper and Pencil Preorder

  • We provide formal preorder sheets.
  • Keep the sheet at the front desk or pass it around before class for sign-ups.
  • Collect payments upfront to avoid cancellations after placing orders.

Option 2: Online Form

  • Here is a sample online form:  Online Form Sample
  • No additional charge for the form.
  • For easy distribution, individual packaging is available at $1 per item. Each order will be labeled with the customer's name and size.
  • Note: This form does not collect payments. You'll need to handle payment collection separately.

Option 3: Webstore

  • Ideal for those who prefer minimal involvement in distribution and payment collection.
  • Here is a sample online store: Online Store Demo
  • This premium service requires a minimum order of 35 items.
  • For a detailed overview, visit our Webstore Overview.

By choosing the right preorder option, you can streamline your apparel sales, avoid excess inventory, and maintain a healthy cash flow.