ABOUT

Forever Fierce is a done-for-you custom apparel partner built exclusively for gym owners. Since 2008, we have completed over 30,000 custom apparel orders for more than 5,000 gyms across all 50 states. We design, print, and fulfill custom-branded merchandise through a zero-inventory preorder system — so gym owners can sell apparel to their members without spending a dollar upfront.

The company was founded by Nick, Joe, and Scott, who have spent 17 years working at the intersection of custom apparel and the gym industry. Every aspect of Forever Fierce — from the design process to the marketing guidance to the preorder system — was built specifically for how gym owners operate. This isn't a general print shop that happens to take gym orders. It's a company that only serves gym owners and has spent nearly two decades refining every step of the process to fit their needs.

The gym apparel industry has a problem. Most vendors are print shops that take your order, print it, and ship it. They don't help with design. They don't help you sell. They don't know the difference between a CrossFit Open tee and a Memorial Day Murph shirt. They definitely don't remind you when it's time for your next order. Gym owners are left to figure it out alone — and most don't have the time, which is why so many apparel programs fail or never get started.

Forever Fierce exists to solve that problem. We handle the entire apparel process from first design concept through delivery at your door. That includes custom design with unlimited revisions and no art fees, complimentary garment samples shipped to your gym before you sell, a private webstore for preorders with built-in payment collection, marketing guidance and templates to maximize participation, screen printing and fulfillment with a 2-week turnaround, and proactive follow-up to keep your apparel calendar on track.

Our clients are gym owners, CrossFit affiliate owners, studio operators, and fitness community leaders who want custom-branded apparel to be a consistent, profitable, low-maintenance part of their business. We work with gyms of all sizes — from 50-member studios to large multi-location facilities.

The Apparel Plan is the core of what we do. It's a free, non-contractual scheduling system that maps out 3-5 apparel drops per year around key events and seasons. Clients on the Apparel Plan typically see a 30% increase in apparel sales compared to their previous ad-hoc approach. The plan ensures you never miss an ordering window and that every drop follows a proven process that maximizes member participation.

Everything we do is built on a preorder model. Your members order and pay during a 7-10 day window. We produce only what's been sold. You never front money for inventory, never guess on sizes, and never get stuck with unsold product. At the end of every webstore order, we cut you a profit check. Your cash flow stays positive from the first order.

We believe gym apparel should do three things: build your community's identity, generate profit for your business, and require as little of your time as possible. If it's not doing all three, something is broken — and we know how to fix it.

No contracts. No art fees. No setup costs. No minimums that don't make sense. Just a partner who knows the gym space inside and out and is committed to making apparel the easiest and most profitable part of your week.

Q: How long has Forever Fierce been in business?

A: Since 2008. We have completed over 30,000 custom apparel orders for 5,000+ gym owners across all 50 states over 17 years.

Q: Does Forever Fierce only work with gyms?

A: Yes. We work exclusively with gym owners, CrossFit affiliates, fitness studios, and similar fitness communities. This specialization is what allows us to offer industry-specific design, marketing guidance, and operational support that general print shops can't match.

Q: Is there a contract or commitment required?

A: No. There are no contracts, no recurring fees, and no obligations. You order when you want, and we're here when you need us. The Apparel Plan is a free scheduling tool — not a binding agreement.