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HOW TO PRICE APPAREL AT YOUR GYM

HOW TO PRICE APPAREL AT YOUR GYM

Let me be the first to apologize on behalf of an industry. Apparel vendors do a poor job of helping you set the price for your apparel items. In this post, I am going to provide straight forward pricing guidelines and set you on a path of repeatable success. 

As a gym owner, I know you understand the importance of pricing your services from the start . Maybe you’ve made some pricing mistakes in the past Maybe you recently raised your rates to adjust your pricing to appropriate levels. Selling apparel and retail items at your gym is no different. In my conversations with owners, there is no real rhyme or reason as to why they sell shirts for $20 or $17 or $15 or for no profit at all: “$20. It just sounds right.” Or “That is what I would buy it for”…

After thousands of jobs and consultations, we have developed the chart below to guide gym owners when pricing their apparel. If you read our post on margins last month, this chart will go hand in hand with those recommendations. 

FEATURED DESIGN: APRIL '17

FEATURED DESIGN: APRIL '17

INTERESTED IN A DESIGN?: LET'S GET STARTED

"Murph" is one of the staple hero WODs in CrossFit, and you've no doubt enjoyed seeing your members take part in it before.
 
Two one-mile runs, 100 pull-ups, 200 push-ups, and 300 squats, all while wearing a 20-pound vest or body armor … if that's not worth celebrating, I don't know what is!
 
Mark the event this year with a patriotic-themed tee or tank.
 
Many gyms often go with a patriotic stars-and-stripes theme, but choose whatever works for you.
 
Check out some designs below for inspiration, then just send me an email to arrange your FREE mockup.
 
As always, we'll finalize the details of your order in no time at all so you'll have your tees and tanks ready in plenty of time for Memorial Day.

New to Forever Fierce?
 
If you haven't ordered from us before, here are a few things to know:

  • Designs are 100% custom
  • You work one-on-one with an account manager to come up with a design
  • Mockups are completely FREE
  • No fees for setup, design, art, or any other weird fees
  • Pricing is custom-built for each job—so you get the fairest and most competitive pricing available.